About April Young

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So far April Young has created 4 blog entries.

Brand guidelines: the antidote to your business’ identity crisis

How well do you really know your business? Do you know which derivative of your logo to use on a pink background? Have you got a preferred font for PowerPoint presentations? Would you be able to look at a range of social posts and pick out the ones from your [...]

By |2020-10-15T17:54:27+01:00August 24th, 2020|Design and Branding, Marketing Wisdom|

How to keep your distance from traditional marketing methods

In the digital world, you always need to be thinking about how you’re influencing people’s perception of your business. Especially now that your business is visible 24/7 through the internet and smart devices, you want to make sure you’re providing the right information to your customers at the right time. [...]

By |2020-10-15T18:22:33+01:00July 13th, 2020|Marketing Wisdom, News and Insight|

7 Best marketing practices for channel partners

We know how hard it can be to make full use of your marketing fund. When you’re being pulled from all angles, it’s hard to find the time to get stuck into your marketing. Or perhaps you just don’t see marketing as a top priority? However, taking an active stance [...]

By |2020-10-15T18:44:23+01:00June 17th, 2020|Marketing Wisdom|

Making the most of your Joint Marketing Fund

Also known as “Channel Partner Marketing Funds” or “Marketing Development Funds”, a Joint Marketing Fund (JMF) is a special market development fund granted by vendors to support their partners’ marketing activities and, ultimately, to increase sales. Every year, companies allocate thousands to help their channel partners promote their products and [...]

By |2020-10-19T15:23:24+01:00May 13th, 2020|Marketing Wisdom, News and Insight|
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