That’s right. We said the ‘C’ word (no, not THAT one). But before all you cantankerous Grinches start spoiling our fun, hear us out. It’s NEVER too early to start thinking about Christmas when it comes to your marketing tactics. And since it’s now less than 100 days until the [...]
Hashtags are a simple yet incredibly useful marketing tool. These little symbols and hyperlinks can transform your social media posts, highlighting relevant searchable content to improve the reach and engagement of your posts. Getting to grips with some of the basic best practices of hashtag use and knowing where to [...]
Did you know the hashtag was first used to categorise images, messages and videos in 1988? But the symbol didn’t truly gain importance in social media communications until 2007, when Chris Messina posted the first hashtag on Twitter. In 2009, Twitter officially adopted the hashtag with #FF (FollowFriday) as a [...]
In the business (and marketing!) world, we often talk a lot about customer acquisition. But what about customer retention? We get it — there’s just something a bit sexier about new business. Gaining a new customer is always satisfying. It earns you high fives (pre-COVID, of course) in the boardroom, [...]
Digital marketing. Doesn’t that just mean you sit on social media all day? Truthfully, sometimes yes. But not because we’re aimlessly scrolling through our feeds — promise! We get a lot of questions like this (mainly from our grandparents), and you’ll often hear us banging on about all the reasons [...]
Let's face it; things are tough out there at the moment. But if there's one thing the Brits are known for, it's their ability to keep calm and carry on in the face of adversity — that and drinking a lot of tea! Amongst all the uncertainty, chaos and hoarding [...]
If you’ve ever taken out a traditional print or TV ad, you’ll know how pricey they can be. Unfortunately, ramped up costs don’t always equal effectiveness. And traditional ads don’t always offer the best return on investment. As such, many businesses are turning to influencer marketing. But what is influencer [...]
If you own a smartphone, you’re probably pretty familiar with the emoji keyboard. On the 29th of January, the Unicode Consortium announced it would be bringing a new batch of emojis to most platforms in the second half of 2020. The software update will see 117 new icons including the [...]
When it first became a ‘thing’, social media was seen as a place for people to connect with their friends and family. A place for them to share photos, videos and other snippets of their lives. But those days are long gone, and social media is now so much more [...]
Just one wrong letter is all it takes. The job ad for a "pubic relations officer". The provocative new fragrance ad for men’s “colon”. The networking event serving "drinks and nipples". The sign claiming, “illegally parked cars will be fine”. Hey, mistakes happen — we’re all human. You’ll be forgiven [...]
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