Never underestimate the value of a good website. We know you shouldn’t judge a book by its cover, but plenty of us — 38.5%, to be precise — judge a business solely on our first glance at its site. User experience is essential for customer retention (who wants to return [...]
Whether you want to promote a recent blog article or share company news, PR is an excellent way to get your message out, raise awareness of your business and establish credibility and authority amongst your target audience and industry. PR typically has three elements to think about: content, outreach and [...]
All brands go through cycles — it’s only natural. Even the most recognisable brands in the world have changed over time, and many of them are a far cry from their original creations. Take Nike as an example. When it was first founded in 1964, the company was known as [...]
Did you know that 82% of companies actively use content marketing as part of their digital marketing strategy? Content marketing is more hyped up than ever before — and for good reason. Content can help you establish your business as a thought-leader in your industry, increase traffic to your website [...]
It may not be the longest reigning social media network (that accolade goes to LinkedIn), the most popular with millennials and Gen Z (Instagram) or the best platform for real-time content (Twitter), but Facebook more than holds its own. Facebook is still one of the most widely used social media [...]
Feel like you're missing something? Whether you're struggling with your brand identity and website or you're not sure where to begin with SEO and PPC ads, our marketing checklist will steer you in the right direction for the year ahead… Awesome branding Let's start with arguably the most important [...]
Okay, first off, let's just ignore the fact that we're discussing Christmas adverts in November. Given last year was an absolute sh*t show for businesses (well, everyone), we think we can forgive them for imparting a bit of early festive spirit. Plus, with households ramping up spending in December and [...]
That’s right. We said the ‘C’ word (no, not THAT one). But before all you cantankerous Grinches start spoiling our fun, hear us out. It’s NEVER too early to start thinking about Christmas when it comes to your marketing tactics. And since it’s now less than 100 days until the [...]
Hashtags are a simple yet incredibly useful marketing tool. These little symbols and hyperlinks can transform your social media posts, highlighting relevant searchable content to improve the reach and engagement of your posts. Getting to grips with some of the basic best practices of hashtag use and knowing where to [...]
Did you know the hashtag was first used to categorise images, messages and videos in 1988? But the symbol didn’t truly gain importance in social media communications until 2007, when Chris Messina posted the first hashtag on Twitter. In 2009, Twitter officially adopted the hashtag with #FF (FollowFriday) as a [...]
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