About Cecilie Conradsen

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So far Cecilie Conradsen has created 19 blog entries.

7 Best marketing practices for channel partners

We know how hard it can be to make full use of your marketing fund. When you’re being pulled from all angles, it’s hard to find the time to get stuck into your marketing. Or perhaps you just don’t see marketing as a top priority? However, taking an active stance [...]

By |2020-10-15T18:44:23+01:00June 17th, 2020|Marketing Wisdom|

Making the most of your Joint Marketing Fund

Also known as “Channel Partner Marketing Funds” or “Marketing Development Funds”, a Joint Marketing Fund (JMF) is a special market development fund granted by vendors to support their partners’ marketing activities and, ultimately, to increase sales. Every year, companies allocate thousands to help their channel partners promote their products and [...]

By |2020-10-19T15:23:24+01:00May 13th, 2020|Marketing Wisdom, News and Insight|

YBOL series: the power of PR

Although it seems like forever ago now, you may remember us talking last month about how to develop your written content. In March (pre-lockdown!), we hosted our seminar-style ‘Your business. Only louder’ event at the Aviator, Farnborough. The event covered everything from written content and social media to SEO, eNewsletters [...]

By |2020-10-19T15:22:46+01:00April 27th, 2020|Marketing Wisdom, PR|

It’s not all doom and gloom out there…

Let's face it; things are tough out there at the moment. But if there's one thing the Brits are known for, it's their ability to keep calm and carry on in the face of adversity — that and drinking a lot of tea! Amongst all the uncertainty, chaos and hoarding [...]

By |2020-10-19T15:47:26+01:00March 20th, 2020|Marketing Wisdom, News and Insight|

The B2B alternative to influencer marketing

If you’ve ever taken out a traditional print or TV ad, you’ll know how pricey they can be. Unfortunately, ramped up costs don’t always equal effectiveness. And traditional ads don’t always offer the best return on investment. As such, many businesses are turning to influencer marketing. But what is influencer [...]

By |2020-10-19T16:07:08+01:00March 13th, 2020|Advertising, Marketing Wisdom, Socia Media|

A universal language: the new batch of emojis ?

If you own a smartphone, you’re probably pretty familiar with the emoji keyboard. On the 29th of January, the Unicode Consortium announced it would be bringing a new batch of emojis to most platforms in the second half of 2020. The software update will see 117 new icons including the [...]

By |2020-10-19T16:16:17+01:00February 21st, 2020|Marketing Wisdom, News and Insight, Socia Media|

Fall in love with your marketing again

We’ve seen it before — at first, you’re head over heels for your marketing. You’re flirting with creative new ideas and putting in the time and effort you need to come up with exciting campaigns and fresh, engaging content. This is what, in a relationship, we’d typically call the “honeymoon [...]

By |2020-10-19T16:20:52+01:00February 10th, 2020|Marketing Wisdom|

5 Ways to Boost Your Engagement on Social Media

When it first became a ‘thing’, social media was seen as a place for people to connect with their friends and family. A place for them to share photos, videos and other snippets of their lives. But those days are long gone, and social media is now so much more [...]

By |2020-10-19T16:31:50+01:00January 29th, 2020|Marketing Wisdom, Socia Media|

It pays to proofread – so don’t skip this step!

Just one wrong letter is all it takes. The job ad for a "pubic relations officer". The provocative new fragrance ad for men’s “colon”. The networking event serving "drinks and nipples". The sign claiming, “illegally parked cars will be fine”. Hey, mistakes happen — we’re all human. You’ll be forgiven [...]

By |2020-10-21T09:46:44+01:00November 3rd, 2019|Copywriting|
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