About Cecilie Conradsen

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So far Cecilie Conradsen has created 24 blog entries.

Customer loyalty: 3 reasons to keep them coming back for more

In the business (and marketing!) world, we often talk a lot about customer acquisition. But what about customer retention? We get it — there’s just something a bit sexier about new business. Gaining a new customer is always satisfying. It earns you high fives (pre-COVID, of course) in the boardroom, [...]

By |2021-04-15T11:00:06+01:00February 12th, 2021|Marketing Wisdom|

Brand guidelines: the antidote to your business’ identity crisis

How well do you really know your business? Do you know which derivative of your logo to use on a pink background? Have you got a preferred font for PowerPoint presentations? Would you be able to look at a range of social posts and pick out the ones from your [...]

By |2020-10-15T17:54:27+01:00August 24th, 2020|Design and Branding, Marketing Wisdom|

YBOL series: sure-fire results with slick SEO

For the final instalment in our ‘YBOL’ blog series, we’re focussing on search engine optimisation (SEO). SEO refers to the way online searchable content is presented to offer the best results and experience to the user. While it’s transferrable across all search engines, the default for most internet users is [...]

By |2020-10-15T17:59:52+01:00August 18th, 2020|Marketing Wisdom, SEO|

8 reasons why you should ditch your digital marketing agency…

Digital marketing. Doesn’t that just mean you sit on social media all day? Truthfully, sometimes yes. But not because we’re aimlessly scrolling through our feeds — promise! We get a lot of questions like this (mainly from our grandparents), and you’ll often hear us banging on about all the reasons [...]

By |2022-04-28T10:03:23+01:00July 23rd, 2020|Marketing Wisdom|

How to keep your distance from traditional marketing methods

In the digital world, you always need to be thinking about how you’re influencing people’s perception of your business. Especially now that your business is visible 24/7 through the internet and smart devices, you want to make sure you’re providing the right information to your customers at the right time. [...]

By |2020-10-15T18:22:33+01:00July 13th, 2020|Marketing Wisdom, News and Insight|

7 best marketing practices for channel partners

We know how hard it can be to make full use of your marketing fund. When you’re being pulled from all angles, it’s hard to find the time to get stuck into your marketing. Or perhaps you just don’t see marketing as a top priority? However, taking an active stance [...]

By |2022-04-28T10:03:31+01:00June 17th, 2020|Marketing Wisdom|

Making the most of your Joint Marketing Fund

Also known as “Channel Partner Marketing Funds” or “Marketing Development Funds”, a Joint Marketing Fund (JMF) is a special market development fund granted by vendors to support their partners’ marketing activities and, ultimately, to increase sales. Every year, companies allocate thousands to help their channel partners promote their products and [...]

By |2020-10-19T15:23:24+01:00May 13th, 2020|Marketing Wisdom, News and Insight|

YBOL series: the power of PR

Although it seems like forever ago now, you may remember us talking last month about how to develop your written content. In March (pre-lockdown!), we hosted our seminar-style ‘Your business. Only louder’ event at the Aviator, Farnborough. The event covered everything from written content and social media to SEO, eNewsletters [...]

By |2020-10-19T15:22:46+01:00April 27th, 2020|Marketing Wisdom, PR|

It’s not all doom and gloom out there…

Let's face it; things are tough out there at the moment. But if there's one thing the Brits are known for, it's their ability to keep calm and carry on in the face of adversity — that and drinking a lot of tea! Amongst all the uncertainty, chaos and hoarding [...]

By |2020-10-19T15:47:26+01:00March 20th, 2020|Marketing Wisdom, News and Insight|

The B2B alternative to influencer marketing

If you’ve ever taken out a traditional print or TV ad, you’ll know how pricey they can be. Unfortunately, ramped up costs don’t always equal effectiveness. And traditional ads don’t always offer the best return on investment. As such, many businesses are turning to influencer marketing. But what is influencer [...]

By |2020-10-19T16:07:08+01:00March 13th, 2020|Advertising, Marketing Wisdom, Socia Media|
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