If you’ve ever taken out a traditional print or TV ad, you’ll know how pricey they can be. Unfortunately, ramped up costs don’t always equal effectiveness. And traditional ads don’t always offer the best return on investment. As such, many businesses are turning to influencer marketing. But what is influencer [...]
Coca Cola’s iconic ‘Holidays are Coming’ ad has been unofficially kick-starting the festive season since 1995 and, over the years, there have been plenty of crackers from other brands, too. These days, the battle of the Christmas adverts seems to come around earlier and earlier, as brands make one final [...]
There are two types of people when national days such as Valentine’s Day approaches: those who embrace and those who loathe it. No matter what the response, the value of national days from a marketing aspect should not be ignored. Recognisable events are a great way to engage any current [...]
Should your business jump on the Christmas marketing bandwagon and add some festive cheer to your brand? Izzy Pink shares tips and advice in this post.
As soon as the Halloween and Bonfire Night window displays were put away for another year, Christmas came to a TV set, banner ad or social media update near you! In the last couple of weeks we’ve seen our local shops put up their Christmas decorations, supermarkets shelves groaning under [...]
Do you get much personal post? If you’re like me you probably don’t even get bank statements and bills coming through your letterbox, instead they arrive in your inbox. Even the humble birthday card is increasingly being digitalised, and as for Christmas cards I culled my Christmas card list when I saw the price of a [...]
I’ve noticed that there’s a reoccurring theme in this blog; that of knowing who your ideal customer is. Without this information, none of your marketing efforts can be targeted in any way. From your company branding to your tweets and updates on social media; if you don’t understand your target [...]
Nothing in life is free goes the saying, and that’s certainly true of advertising. While there are opportunities to advertise your business locally for free, effectively promoting your business will always come at a cost: whether that’s from your bank account or from your time bank. In this post we’re [...]
Declining regional newspaper sales, down from an average of 13.5 per cent in 2014, may make you think twice about taking out advertising in your local newspaper. But are they really a lost cause? Here I look at the options and offer a few tips for success. Browsing through my [...]
Advertising in the winter sometimes means changing up your marketing strategy to accentuate positive feelings about the cold weather and mitigate the seasonal disruption to products and services more associated with the summer. Use a variety of seasonally inspired themes or tactics and change up your advertising campaign to get [...]
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