If your customers are other businesses, it means they don’t care about social media — right? So, why bother making it a part of your digital marketing strategy for 2021? We’ll let you decide if you’re better off without, with our seven reasons why you might want to steer clear [...]
Through our blog, we hope to provide you with lots of useful advice about marketing your local business both online and offline. However, for many business owners there comes a time when it becomes necessary to consider whether to employ a marketing manager, or to outsource your marketing requirements In [...]
Jamie shares why he regularly attends local business networking events and why he believes that networking is the basis of any local marketing strategy.
A number of clients have asked me about Groupon and whether this is a good way to bring in new local customers. Some new clients report having tried this in the past, with mixed results, so I thought I would explore this voucher platform here: How Does Groupon Work? Using [...]
Promotional merchandise can have many benefits for a business, regardless of its size, because of its unique ability to convey a message or display a brand in many different formats. Merchandise can be handed out in the form of a pen, a t-shirt, a badge, a key ring etc. and [...]
A recent survey from Social Media Examiner shows 89% of small and medium-sized businesses report increased exposure and 75% report increased traffic as the top two greatest benefits of social media. If you are new to social media, or still just testing the waters, you should consider the numerous advantages of [...]
If you are debating whether to hire a marketing agency or to build a marketing team in-house, you may want to consider the benefits of an outside agency to get the job done. Marketing and advertising are all about communicating value to prospective clients, keeping existing customers loyal, promoting a [...]
Whether you’re a small business retailer or planning your first pop-up store, your window display is one of the most powerful weapons in your arsenal of tools to stand out from the competition and draw in foot traffic. Not only are you going head to head with other small businesses, but [...]
As an entrepreneur striving to become a legitimate business owner it’s important to understand that without proper business networking you may fall short when it comes to your competition, letting them get the upper-hand, and the better clients you tried so hard to get. There are plenty of easier ways to do [...]
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