YBOL series: developing your written content

The Hyped Marketing team recently hosted a brilliant seminar-style event at the Aviator, Farnborough. Among other topics, our presentation explored why content creation is one of the most important things you can do for your business’ marketing strategy. We’ve summarised everything our brilliant copywriter, Cecilie, went through at the event [...]

By |2020-10-19T15:20:34+01:00April 1st, 2020|Copywriting, Marketing Wisdom|

The secret to the digital marketing mix

A great cake needs an exact balance of ingredients to create that delicious treat that keeps people coming back for more. Individually, these ingredients are nothing special. Together, they create something spectacular. The same applies to your marketing. For many businesses, it can feel like there is a secret ingredient [...]

By |2020-10-19T16:11:03+01:00March 3rd, 2020|Copywriting, Marketing Wisdom|

Make 2020 your best year yet: how to kickstart your marketing

By now, most businesses are starting to understand how important marketing is for acquiring and retaining customers. Yet many of them don’t have an integrated plan to grow and engage their audiences effectively. Why? We suspect the sheer scale and scope of marketing might be enough to put you off. [...]

By |2020-10-19T16:42:22+01:00January 17th, 2020|Blog, Copywriting, Marketing Wisdom|

It pays to proofread – so don’t skip this step!

Just one wrong letter is all it takes. The job ad for a "pubic relations officer". The provocative new fragrance ad for men’s “colon”. The networking event serving "drinks and nipples". The sign claiming, “illegally parked cars will be fine”. Hey, mistakes happen — we’re all human. You’ll be forgiven [...]

By |2020-10-21T09:46:44+01:00November 3rd, 2019|Copywriting|
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