Back on track — what can businesses expect from 2021?

It’s safe to last year didn’t quite go to plan. But while we’d all love to bid adieu and leave 2020 well and truly in the past, it’s important to take stock of what we learned from it and how these learnings might shape the year ahead. So, what are [...]

By |2021-01-19T14:03:37+00:00January 12th, 2021|Marketing Wisdom, News and Insight|

7 reasons why your B2B company shouldn’t bother with social media

If your customers are other businesses, it means they don’t care about social media — right? So, why bother making it a part of your digital marketing strategy for 2021? We’ll let you decide if you’re better off without, with our seven reasons why you might want to steer clear [...]

By |2020-12-14T07:47:47+00:00December 10th, 2020|Business, Marketing Wisdom, Socia Media|

Marketing segmentation: from boomers to Gen Z

Try to target everyone, and you’ll inevitably end up targeting no one. It’s practically impossible to run a successful digital marketing campaign if you haven’t segmented your audience into manageable chunks. Who are they? What do they do in their spare time? Where do they live? When are they online? [...]

By |2020-12-01T15:54:56+00:00November 13th, 2020|Marketing Wisdom|

Keep calm: Christmas is coming

Yep, we said it... the dreaded C-word. Of course, there’s also another C-word occupying many businesses’ thoughts this year. With everything that’s going on with COVID, Christmas probably isn’t top of your priority list. But despite what the grinches out there might say, Christmas is definitely not cancelled this year. [...]

By |2020-12-14T07:47:38+00:00November 3rd, 2020|Marketing Wisdom, Seasonal|

Brand guidelines: the antidote to your business’ identity crisis

How well do you really know your business? Do you know which derivative of your logo to use on a pink background? Have you got a preferred font for PowerPoint presentations? Would you be able to look at a range of social posts and pick out the ones from your [...]

By |2020-10-15T17:54:27+01:00August 24th, 2020|Design and Branding, Marketing Wisdom|

YBOL series: sure-fire results with slick SEO

For the final instalment in our ‘YBOL’ blog series, we’re focussing on search engine optimisation (SEO). SEO refers to the way online searchable content is presented to offer the best results and experience to the user. While it’s transferrable across all search engines, the default for most internet users is [...]

By |2020-10-15T17:59:52+01:00August 18th, 2020|Marketing Wisdom, SEO|

YBOL series: engaging your audience with email marketing

Email has been around since 1971, but despite being one of the more traditional forms of communication, it’s far from outdated. There are over 5.6 billion active email accounts right now. This means the potential to reach an extensive audience through EDMs is enormous. When we talk about EDMs — or [...]

By |2020-10-15T18:10:18+01:00July 27th, 2020|Email Marketing, Marketing Wisdom|

8 Reasons why you should ditch your digital marketing agency…

Digital marketing. Doesn’t that just mean you sit on social media all day? Truthfully, sometimes yes. But not because we’re aimlessly scrolling through our feeds — promise! We get a lot of questions like this (mainly from our grandparents), and you’ll often hear us banging on about all the reasons [...]

By |2020-10-15T18:17:40+01:00July 23rd, 2020|Marketing Wisdom|

How to keep your distance from traditional marketing methods

In the digital world, you always need to be thinking about how you’re influencing people’s perception of your business. Especially now that your business is visible 24/7 through the internet and smart devices, you want to make sure you’re providing the right information to your customers at the right time. [...]

By |2020-10-15T18:22:33+01:00July 13th, 2020|Marketing Wisdom, News and Insight|

7 Best marketing practices for channel partners

We know how hard it can be to make full use of your marketing fund. When you’re being pulled from all angles, it’s hard to find the time to get stuck into your marketing. Or perhaps you just don’t see marketing as a top priority? However, taking an active stance [...]

By |2020-10-15T18:44:23+01:00June 17th, 2020|Marketing Wisdom|
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