Making the most out of your social channels

While dozens of channels fall under the umbrella of ‘social media’, all of them are actually quite different. Sure, the premise is more or less the same for each. But what about the finer details that set them apart? Every channel is unique — helping you reach your audience and engage [...]

By |2021-03-30T13:45:41+01:00March 30th, 2021|Marketing Wisdom, Socia Media|

Why you should be using hashtags on social media

Did you know the hashtag was first used to categorise images, messages and videos in 1988? But the symbol didn’t truly gain importance in social media communications until 2007, when Chris Messina posted the first hashtag on Twitter. In 2009, Twitter officially adopted the hashtag with #FF (FollowFriday) as a [...]

By |2021-03-30T14:17:15+01:00March 9th, 2021|Marketing Wisdom, Socia Media|

How well do you really know your customers?

You may think you have a good idea of who your customers are, but are you sure you’re not just blindly filling in the gaps with assumed information? Do you know what they enjoy doing in their free time? Where they like to shop? How much they earn? Which devices [...]

By |2021-02-25T17:14:44+00:00February 25th, 2021|Marketing Wisdom|

Customer loyalty: 3 reasons to keep them coming back for more

In the business (and marketing!) world, we often talk a lot about customer acquisition. But what about customer retention? We get it — there’s just something a bit sexier about new business. Gaining a new customer is always satisfying. It earns you high fives (pre-COVID, of course) in the boardroom, [...]

By |2021-04-15T11:00:06+01:00February 12th, 2021|Marketing Wisdom|

Back on track — what can businesses expect from 2021?

It’s safe to last year didn’t quite go to plan. But while we’d all love to bid adieu and leave 2020 well and truly in the past, it’s important to take stock of what we learned from it and how these learnings might shape the year ahead. So, what are [...]

By |2021-01-19T14:03:37+00:00January 12th, 2021|Marketing Wisdom, News and Insight|

7 reasons why your B2B company shouldn’t bother with social media

If your customers are other businesses, it means they don’t care about social media — right? So, why bother making it a part of your digital marketing strategy for 2021? We’ll let you decide if you’re better off without, with our seven reasons why you might want to steer clear [...]

By |2020-12-14T07:47:47+00:00December 10th, 2020|Business, Marketing Wisdom, Socia Media|

Marketing segmentation: from boomers to Gen Z

Try to target everyone, and you’ll inevitably end up targeting no one. It’s practically impossible to run a successful digital marketing campaign if you haven’t segmented your audience into manageable chunks. Who are they? What do they do in their spare time? Where do they live? When are they online? [...]

By |2020-12-01T15:54:56+00:00November 13th, 2020|Marketing Wisdom|

Keep calm: Christmas is coming

Yep, we said it... the dreaded C-word. Of course, there’s also another C-word occupying many businesses’ thoughts this year. With everything that’s going on with COVID, Christmas probably isn’t top of your priority list. But despite what the grinches out there might say, Christmas is definitely not cancelled this year. [...]

By |2020-12-14T07:47:38+00:00November 3rd, 2020|Marketing Wisdom, Seasonal|

Brand guidelines: the antidote to your business’ identity crisis

How well do you really know your business? Do you know which derivative of your logo to use on a pink background? Have you got a preferred font for PowerPoint presentations? Would you be able to look at a range of social posts and pick out the ones from your [...]

By |2020-10-15T17:54:27+01:00August 24th, 2020|Design and Branding, Marketing Wisdom|

YBOL series: sure-fire results with slick SEO

For the final instalment in our ‘YBOL’ blog series, we’re focussing on search engine optimisation (SEO). SEO refers to the way online searchable content is presented to offer the best results and experience to the user. While it’s transferrable across all search engines, the default for most internet users is [...]

By |2020-10-15T17:59:52+01:00August 18th, 2020|Marketing Wisdom, SEO|
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