SEO. SERP. EAT. So many acronyms, but what do they all mean? Search engine optimisation (SEO) is the process of improving your website's visibility in search results and, in turn, driving more traffic towards your site and business. The purpose of an effective SEO strategy is to make it as [...]
Email is nothing new; it’s a tried-and-tested platform that businesses all around the world rely on every single day. But ‘tried and tested’ doesn’t mean there aren’t plenty of ways to spruce up your email marketing and bring in results. Email is widely considered to be the top communication channel [...]
Hashtags are a simple yet incredibly useful marketing tool. These little symbols and hyperlinks can transform your social media posts, highlighting relevant searchable content to improve the reach and engagement of your posts. Getting to grips with some of the basic best practices of hashtag use and knowing where to [...]
People often think of B2B and B2C marketing as being at opposite ends of the scale. But should that be the case? Or should we consider them to be more closely linked? After all, targeting businesses is as much about targeting real-life humans as B2C marketing is. Yes, they'll have [...]
While dozens of channels fall under the umbrella of ‘social media’, all of them are actually quite different. Sure, the premise is more or less the same for each. But what about the finer details that set them apart? Every channel is unique — helping you reach your audience and engage [...]
Did you know the hashtag was first used to categorise images, messages and videos in 1988? But the symbol didn’t truly gain importance in social media communications until 2007, when Chris Messina posted the first hashtag on Twitter. In 2009, Twitter officially adopted the hashtag with #FF (FollowFriday) as a [...]
You may think you have a good idea of who your customers are, but are you sure you’re not just blindly filling in the gaps with assumed information? Do you know what they enjoy doing in their free time? Where they like to shop? How much they earn? Which devices [...]
In the business (and marketing!) world, we often talk a lot about customer acquisition. But what about customer retention? We get it — there’s just something a bit sexier about new business. Gaining a new customer is always satisfying. It earns you high fives (pre-COVID, of course) in the boardroom, [...]
It’s safe to last year didn’t quite go to plan. But while we’d all love to bid adieu and leave 2020 well and truly in the past, it’s important to take stock of what we learned from it and how these learnings might shape the year ahead. So, what are [...]
If your customers are other businesses, it means they don’t care about social media — right? So, why bother making it a part of your digital marketing strategy for 2021? We’ll let you decide if you’re better off without, with our seven reasons why you might want to steer clear [...]
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