SEO your way to the top of SERP

SEO. SERP. EAT. So many acronyms, but what do they all mean? Search engine optimisation (SEO) is the process of improving your website's visibility in search results and, in turn, driving more traffic towards your site and business. The purpose of an effective SEO strategy is to make it as [...]

By |2021-07-02T09:51:48+01:00July 2nd, 2021|Marketing Wisdom, Search Engine Marketing, SEO|

12 Email marketing tips you *need* to know

Email is nothing new; it’s a tried-and-tested platform that businesses all around the world rely on every single day. But ‘tried and tested’ doesn’t mean there aren’t plenty of ways to spruce up your email marketing and bring in results. Email is widely considered to be the top communication channel [...]

By |2021-05-14T16:52:47+01:00May 14th, 2021|Email Marketing, Marketing Wisdom|

Hashtags: 6 strategies to maximise reach and engagement

Hashtags are a simple yet incredibly useful marketing tool. These little symbols and hyperlinks can transform your social media posts, highlighting relevant searchable content to improve the reach and engagement of your posts. Getting to grips with some of the basic best practices of hashtag use and knowing where to [...]

By |2021-05-27T11:09:59+01:00May 5th, 2021|Marketing Wisdom, Socia Media|

Is marketing for B2C and B2B really all that different?

People often think of B2B and B2C marketing as being at opposite ends of the scale. But should that be the case? Or should we consider them to be more closely linked? After all, targeting businesses is as much about targeting real-life humans as B2C marketing is. Yes, they'll have [...]

By |2021-04-27T22:12:01+01:00April 27th, 2021|Marketing Wisdom|

Making the most out of your social channels

While dozens of channels fall under the umbrella of ‘social media’, all of them are actually quite different. Sure, the premise is more or less the same for each. But what about the finer details that set them apart? Every channel is unique — helping you reach your audience and engage [...]

By |2021-03-30T13:45:41+01:00March 30th, 2021|Marketing Wisdom, Socia Media|

Why you should be using hashtags on social media

Did you know the hashtag was first used to categorise images, messages and videos in 1988? But the symbol didn’t truly gain importance in social media communications until 2007, when Chris Messina posted the first hashtag on Twitter. In 2009, Twitter officially adopted the hashtag with #FF (FollowFriday) as a [...]

By |2021-04-27T22:04:25+01:00March 9th, 2021|Marketing Wisdom, Socia Media|

How well do you really know your customers?

You may think you have a good idea of who your customers are, but are you sure you’re not just blindly filling in the gaps with assumed information? Do you know what they enjoy doing in their free time? Where they like to shop? How much they earn? Which devices [...]

By |2021-02-25T17:14:44+00:00February 25th, 2021|Marketing Wisdom|

Customer loyalty: 3 reasons to keep them coming back for more

In the business (and marketing!) world, we often talk a lot about customer acquisition. But what about customer retention? We get it — there’s just something a bit sexier about new business. Gaining a new customer is always satisfying. It earns you high fives (pre-COVID, of course) in the boardroom, [...]

By |2021-04-15T11:00:06+01:00February 12th, 2021|Marketing Wisdom|

Back on track — what can businesses expect from 2021?

It’s safe to last year didn’t quite go to plan. But while we’d all love to bid adieu and leave 2020 well and truly in the past, it’s important to take stock of what we learned from it and how these learnings might shape the year ahead. So, what are [...]

By |2021-01-19T14:03:37+00:00January 12th, 2021|Marketing Wisdom, News and Insight|

7 reasons why your B2B company shouldn’t bother with social media

If your customers are other businesses, it means they don’t care about social media — right? So, why bother making it a part of your digital marketing strategy for 2021? We’ll let you decide if you’re better off without, with our seven reasons why you might want to steer clear [...]

By |2020-12-14T07:47:47+00:00December 10th, 2020|Business, Marketing Wisdom, Socia Media|
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