SEO your way to the top of SERP

SEO. SERP. EAT. So many acronyms, but what do they all mean? Search engine optimisation (SEO) is the process of improving your website's visibility in search results and, in turn, driving more traffic towards your site and business. The purpose of an effective SEO strategy is to make it as [...]

By |2021-07-30T10:43:30+01:00July 14th, 2021|Marketing Wisdom, Search Engine Marketing, SEO|

PPC – How Does It Work?

Pay Per Click is one of the Search Engine Marketing (SEM) “Buzzwords” that you will hear around the digital department of your office, but what is it and how does it work? Pay Per Click (also called Cost Per Click or PPC/CPC) is a form of online advertising that uses real time bidding [...]

By |2020-10-15T14:35:20+01:00August 7th, 2014|PPC, Search Engine Marketing|
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