For the final instalment in our ‘YBOL’ blog series, we’re focussing on search engine optimisation (SEO). SEO refers to the way online searchable content is presented to offer the best results and experience to the user. While it’s transferrable across all search engines, the default for most internet users is [...]
There are two types of people when national days such as Valentine’s Day approaches: those who embrace and those who loathe it. No matter what the response, the value of national days from a marketing aspect should not be ignored. Recognisable events are a great way to engage any current [...]
Let’s be honest. If you want your business to be represented at the top of your industry and attract clients and customers, then you need to be portraying a true-to-life depiction of your business to the outside world. But which channels do you use? Should you be on Pinterest [...]
Many small businesses struggle to get good ROI from SEO, but sometimes that's because they're applying the same tactics that enterprises and corporates are using. Here we provide some advice for small biz instead.
Sometimes Google makes things very easy for local businesses. Many business owners are under the misconception that a presence on Google is going to cost them money and time getting their SEO and PPC strategies in place, and working effectively. While these tools are both important, especially if you do [...]