To you and yours: our Christmas marketing tips

That’s right. We said the ‘C’ word (no, not THAT one). But before all you cantankerous Grinches start spoiling our fun, hear us out. It’s NEVER too early to start thinking about Christmas when it comes to your marketing tactics. And since it’s now less than 100 days until the [...]

By |2021-09-20T09:55:10+01:00September 17th, 2021|Blog, Marketing Wisdom, PPC, Socia Media, Web Design, Web Development|

Social sharing: how to crack Twitter

Twitter — the birthplace of the #hashtag, home of memes and the downfall of Donald Trump. Founded in March 2006, Twitter is one of the longest-standing social media platforms, celebrating its 15th birthday this year (who remembers the iconic egg avatar from way back when?!). So, what makes Twitter different [...]

By |2021-09-06T17:33:47+01:00September 6th, 2021|Marketing Wisdom, Socia Media|

Social sharing: how to handle Instagram

Now one of the biggest players in the social media world, Instagram is the dog's bollocks if you have a visually appealing brand. Over the past decade, it has become far more than a simple photo-sharing app, with rapid growth leading Facebook to acquire the platform for a whopping $1 [...]

By |2021-09-06T17:26:18+01:00August 4th, 2021|Marketing Wisdom, Socia Media|

Hashtags: 6 strategies to maximise reach and engagement

Hashtags are a simple yet incredibly useful marketing tool. These little symbols and hyperlinks can transform your social media posts, highlighting relevant searchable content to improve the reach and engagement of your posts. Getting to grips with some of the basic best practices of hashtag use and knowing where to [...]

By |2021-05-27T11:09:59+01:00May 5th, 2021|Marketing Wisdom, Socia Media|

Making the most out of your social channels

While dozens of channels fall under the umbrella of ‘social media’, all of them are actually quite different. Sure, the premise is more or less the same for each. But what about the finer details that set them apart? Every channel is unique — helping you reach your audience and engage [...]

By |2021-03-30T13:45:41+01:00March 30th, 2021|Marketing Wisdom, Socia Media|

Why you should be using hashtags on social media

Did you know the hashtag was first used to categorise images, messages and videos in 1988? But the symbol didn’t truly gain importance in social media communications until 2007, when Chris Messina posted the first hashtag on Twitter. In 2009, Twitter officially adopted the hashtag with #FF (FollowFriday) as a [...]

By |2021-04-27T22:04:25+01:00March 9th, 2021|Marketing Wisdom, Socia Media|

7 reasons why your B2B company shouldn’t bother with social media

If your customers are other businesses, it means they don’t care about social media — right? So, why bother making it a part of your digital marketing strategy for 2021? We’ll let you decide if you’re better off without, with our seven reasons why you might want to steer clear [...]

By |2020-12-14T07:47:47+00:00December 10th, 2020|Business, Marketing Wisdom, Socia Media|

YBOL series: seizing opportunities with social media

In the modern world, social media is unavoidable. Platforms such as Twitter, Facebook and LinkedIn gain thousands of new users each day. Now, nearly one-third of the world’s entire population has a social media profile. More importantly, 90% of brands use social media. But what does Twitter actually have to [...]

By |2020-10-23T16:22:10+01:00May 22nd, 2020|Marketing Wisdom, Socia Media|

The B2B alternative to influencer marketing

If you’ve ever taken out a traditional print or TV ad, you’ll know how pricey they can be. Unfortunately, ramped up costs don’t always equal effectiveness. And traditional ads don’t always offer the best return on investment. As such, many businesses are turning to influencer marketing. But what is influencer [...]

By |2020-10-19T16:07:08+01:00March 13th, 2020|Advertising, Marketing Wisdom, Socia Media|

A universal language: the new batch of emojis ?

If you own a smartphone, you’re probably pretty familiar with the emoji keyboard. On the 29th of January, the Unicode Consortium announced it would be bringing a new batch of emojis to most platforms in the second half of 2020. The software update will see 117 new icons including the [...]

By |2020-10-19T16:16:17+01:00February 21st, 2020|Marketing Wisdom, News and Insight, Socia Media|
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