Your digital marketing checklist for 2022

Feel like you're missing something?​ Whether you're struggling with your brand identity and website or you're not sure where to begin with SEO and PPC ads, our marketing checklist will steer you in the right direction for the year ahead… Awesome branding​ Let's start with arguably the most important [...]

12 days of Christmas… content!

When it comes to Christmas marketing ideas, everyone tends to focus on the build-up. But what about the day itself and post-Christmas? Those limbo days when everyone is made up of 50% chocolate, 10% Baileys and 40% [insert favourite festive foods here]. When people are lounging around, not sure what [...]

To you and yours: our Christmas marketing tips

That’s right. We said the ‘C’ word (no, not THAT one). But before all you cantankerous Grinches start spoiling our fun, hear us out. It’s NEVER too early to start thinking about Christmas when it comes to your marketing tactics. And since it’s now less than 100 days until the [...]

By |2021-10-18T11:55:02+01:00September 17th, 2021|Blog, Marketing Wisdom, PPC, Socia Media, Web Design, Web Development|

Social sharing: how to crack Twitter

Twitter — the birthplace of the #hashtag, home of memes and the downfall of Donald Trump. Founded in March 2006, Twitter is one of the longest-standing social media platforms, celebrating its 15th birthday this year (who remembers the iconic egg avatar from way back when?!). So, what makes Twitter different [...]

By |2021-09-06T17:33:47+01:00September 6th, 2021|Marketing Wisdom, Socia Media|

Social sharing: how to handle Instagram

Now one of the biggest players in the social media world, Instagram is the dog's bollocks if you have a visually appealing brand. Over the past decade, it has become far more than a simple photo-sharing app, with rapid growth leading Facebook to acquire the platform for a whopping $1 [...]

By |2021-09-06T17:26:18+01:00August 4th, 2021|Marketing Wisdom, Socia Media|

Hashtags: 6 strategies to maximise reach and engagement

Hashtags are a simple yet incredibly useful marketing tool. These little symbols and hyperlinks can transform your social media posts, highlighting relevant searchable content to improve the reach and engagement of your posts. Getting to grips with some of the basic best practices of hashtag use and knowing where to [...]

By |2021-05-27T11:09:59+01:00May 5th, 2021|Marketing Wisdom, Socia Media|

Making the most out of your social channels

While dozens of channels fall under the umbrella of ‘social media’, all of them are actually quite different. Sure, the premise is more or less the same for each. But what about the finer details that set them apart? Every channel is unique — helping you reach your audience and engage [...]

By |2021-03-30T13:45:41+01:00March 30th, 2021|Marketing Wisdom, Socia Media|

Why you should be using hashtags on social media

Did you know the hashtag was first used to categorise images, messages and videos in 1988? But the symbol didn’t truly gain importance in social media communications until 2007, when Chris Messina posted the first hashtag on Twitter. In 2009, Twitter officially adopted the hashtag with #FF (FollowFriday) as a [...]

By |2021-04-27T22:04:25+01:00March 9th, 2021|Marketing Wisdom, Socia Media|

7 reasons why your B2B company shouldn’t bother with social media

If your customers are other businesses, it means they don’t care about social media — right? So, why bother making it a part of your digital marketing strategy for 2021? We’ll let you decide if you’re better off without, with our seven reasons why you might want to steer clear [...]

By |2020-12-14T07:47:47+00:00December 10th, 2020|Business, Marketing Wisdom, Socia Media|

YBOL series: seizing opportunities with social media

In the modern world, social media is unavoidable. Platforms such as Twitter, Facebook and LinkedIn gain thousands of new users each day. Now, nearly one-third of the world’s entire population has a social media profile. More importantly, 90% of brands use social media. But what does Twitter actually have to [...]

By |2020-10-23T16:22:10+01:00May 22nd, 2020|Marketing Wisdom, Socia Media|
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