Home :: Blog :: Meet Karen: Our fountain of knowledge

Favourite Food: Spicy food (particularly chilli, curry or fajitas)
Favourite Animal: Cats – love their sass!
Favourite Phrase: Better to have loved and lost than never to have loved at all

How long have you been working at Hyped?
I started back in March 2015 as an Account Manager, so it’s been four and a half years since joining Hyped. How time flies when you’re having fun!

What sparked your interest working within marketing?
What I love about marketing is the variety.  You can learn all the different disciplines e.g. email, social, PR, design, copywriting and SEO but it will differ each time depending on what you are marketing. After all, one size definitely doesn’t fit all! Alongside this, I enjoy working on and building something from scratch so you can look back and say: “I did that, and this is the outcome of my work.”

What does your role as Team Excellence Manager typically include?
I’m all about growing a team of talented, ambitious and like-minded marketeers.

This means my role typically includes recruiting and on-boarding new team members from Account Handlers through to Copywriters. I’m responsible for staff training and for making sure the team are all working the ‘Hyped way’ so we have consistent quality with all our activity, happy clients all round and marketing activity that delivers tangible results.

Can you tell us what a typical day in the life of the Client Services team involves?
It sounds cliché, but there really are no two days the same! I can say for sure though that each day, the Client Services team is constantly communicating either with each other, our growing client base or our trusted suppliers.

As we pride ourselves on offering complete marketing packages delivered each month, it’s much easier to look month-by-month at what they get stuck into! Our Client Services team write and publish social media posts weekly, build and distribute HTML emails regularly, build media relationships with a whole host of publications for press coverage, brief our in-house copy and design teams on creating original written content and branded marketing materials, collate monthly reports for our clients and also get involved in SEO alongside our web and tech gurus. They all make a mean cuppa to keep us all going throughout the day too!

What is your favourite project to date?
I think I’m an old soul at heart, so I do love the chance to get involved in a traditional print project.

I think that’s why my favourite project to date was working with our design team to create a suite of printed materials for a client of ours. We designed and printed corporate brochures, document folders and business cards as well as a hand ‘Health & Safety Passport’ booklet for their employees working on building sites.

I particularly enjoyed this project as we were able to be creative with different print finishes from foiling through to spot UV and also came up with a range of packaging ideas for the ‘passport’ which utilised bespoke cardboard engineering. I loved the creativity and the freedom we had on this project, which you only get by working with fantastic clients, and also being fortunate enough to work on a project from the beginning so you can see it through to the finished printed product you’re holding in your hands.

What is your best memory of Hyped so far?
Our 2017 Christmas party. I remember the buzz surrounding that year’s Christmas outing as it was all kept as a huge secret. We were just told to meet at the office at 6pm and as we arrived at the office, we were met by a stretch Hummer stocked with plenty of champagne! I think we would have all been happy to have just been driven around with champagne on ice, but we finally arrived at The Crazy Bear in Beaconsfield where we had a sit-down meal in our own private hideaway barn. It was a fantastic night that really exceeded all expectations and cemented the tight knit ‘family’ feel we have and still have as we’ve grown over the two years since.

What has been your favourite advertisement campaign (outside of Hyped!)?
I loved it when I would catch the series of Bulb TV adverts. Named ‘the biggest green energy company’, the company brought witty humour alongside hand-sketched characters to its adverts which make a relatively dull subject something to laugh about and remember. They always stuck in my mind — a sign of a good advertising campaign!

For a more mainstream one, I still like the Honda ‘Keep Up’ video. It was such a visually simple yet impactful advert that managed to showcase Honda’s whole range of products, but the concept made viewers read every single word on the ad as a challenge to themselves.

Where could we find you outside of Hyped?
I’m kept quite busy outside of work as I play carpet bowls, darts and am a volunteer committee member at The Royal British Legion located in the village I grew up in. Through the winter months, I can be playing bowls and darts up to four nights a week then doing my committee member duties in-between (all with a drink in hand!). As a committee member, I manage the club’s website, Facebook page, entertainments/hall bookings, printed materials and any other ad-hoc requirements.