Is Your Marketing Delivering Results?
What metrics should you be measuring to see if your marketing activities are generating positive ROI, and if not how can you improve results? Answers here.
Ways To Make Your Direct Mail Stand Out
Direct mail isn't dead! But if you want your direct mail to get opened and read, you need to really make it stand out. Here's how.
Are You Using The Best Marketing Channels For Your Business?
It's not rocket science, if you aren't using the right marketing channels for your business you're going to struggle to attract customers. Advice for getting it right in this post from Jamie Barlow.
What Metrics Do You Use? Measuring Offline Marketing Success
What metrics can you use to measure offline marketing campaigns? In this post Jamie shares ways of tracking your print, event and other offline activities so that you can see what's working and what's not.
Do Mailshots Work?
Do you get much personal post? If you’re like me you probably [...]