How will GDPR affect your marketing lists? Many marketers are worried about how to get consent from customers and prospects, so they can continue to send marketing communications to them. Here Jamie Barlow discusses how to improve your opt in rates.
What metrics should you be measuring to see if your marketing activities are generating positive ROI, and if not how can you improve results? Answers here.
It's not rocket science, if you aren't using the right marketing channels for your business you're going to struggle to attract customers. Advice for getting it right in this post from Jamie Barlow.
Are are 10 top tips for growing your email lists and ensuring that your email campaigns reach those recipients who will take action and become customers.
If you're short of ideas for your summer marketing campaigns, this blog will sort that out! 7 great summer marketing ideas to for your business.
According to the DMA National Client Email Report 2015 email marketing has a ROI of 3800%, delivering really strong performance for companies and brands.