For the final instalment in our ‘YBOL’ blog series, we’re focussing on search engine optimisation (SEO). SEO refers to the way online searchable content is presented to offer the best results and experience to the user. While it’s transferrable across all search engines, the default for most internet users is [...]
Email has been around since 1971, but despite being one of the more traditional forms of communication, it’s far from outdated. There are over 5.6 billion active email accounts right now. This means the potential to reach an extensive audience through EDMs is enormous. When we talk about EDMs — or [...]
Digital marketing. Doesn’t that just mean you sit on social media all day? Truthfully, sometimes yes. But not because we’re aimlessly scrolling through our feeds — promise! We get a lot of questions like this (mainly from our grandparents), and you’ll often hear us banging on about all the reasons [...]
In the digital world, you always need to be thinking about how you’re influencing people’s perception of your business. Especially now that your business is visible 24/7 through the internet and smart devices, you want to make sure you’re providing the right information to your customers at the right time. [...]
We know how hard it can be to make full use of your marketing fund. When you’re being pulled from all angles, it’s hard to find the time to get stuck into your marketing. Or perhaps you just don’t see marketing as a top priority? However, taking an active stance [...]
In the modern world, social media is unavoidable. Platforms such as Twitter, Facebook and LinkedIn gain thousands of new users each day. Now, nearly one-third of the world’s entire population has a social media profile. More importantly, 90% of brands use social media. But what does Twitter actually have to [...]
Also known as “Channel Partner Marketing Funds” or “Marketing Development Funds”, a Joint Marketing Fund (JMF) is a special market development fund granted by vendors to support their partners’ marketing activities and, ultimately, to increase sales. Every year, companies allocate thousands to help their channel partners promote their products and [...]
Although it seems like forever ago now, you may remember us talking last month about how to develop your written content. In March (pre-lockdown!), we hosted our seminar-style ‘Your business. Only louder’ event at the Aviator, Farnborough. The event covered everything from written content and social media to SEO, eNewsletters [...]
Are you on the hunt for a marketing wizard who can manage your account, write engaging content, create mesmerising artwork, focus on SEO, distribute regular newsletters AND deal with all the other titbits of marketing? We'll save you some time and let you know straight up: that person probably doesn't [...]
The Hyped Marketing team recently hosted a brilliant seminar-style event at the Aviator, Farnborough. Among other topics, our presentation explored why content creation is one of the most important things you can do for your business’ marketing strategy. We’ve summarised everything our brilliant copywriter, Cecilie, went through at the event [...]
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