It’s not all doom and gloom out there…

Let's face it; things are tough out there at the moment. But if there's one thing the Brits are known for, it's their ability to keep calm and carry on in the face of adversity — that and drinking a lot of tea! Amongst all the uncertainty, chaos and hoarding [...]

By |2020-10-19T15:47:26+01:00March 20th, 2020|Marketing Wisdom, News and Insight|

The B2B alternative to influencer marketing

If you’ve ever taken out a traditional print or TV ad, you’ll know how pricey they can be. Unfortunately, ramped up costs don’t always equal effectiveness. And traditional ads don’t always offer the best return on investment. As such, many businesses are turning to influencer marketing. But what is influencer [...]

By |2020-10-19T16:07:08+01:00March 13th, 2020|Advertising, Marketing Wisdom, Socia Media|

The secret to the digital marketing mix

A great cake needs an exact balance of ingredients to create that delicious treat that keeps people coming back for more. Individually, these ingredients are nothing special. Together, they create something spectacular. The same applies to your marketing. For many businesses, it can feel like there is a secret ingredient [...]

By |2020-10-19T16:11:03+01:00March 3rd, 2020|Copywriting, Marketing Wisdom|

A universal language: the new batch of emojis ?

If you own a smartphone, you’re probably pretty familiar with the emoji keyboard. On the 29th of January, the Unicode Consortium announced it would be bringing a new batch of emojis to most platforms in the second half of 2020. The software update will see 117 new icons including the [...]

By |2020-10-19T16:16:17+01:00February 21st, 2020|Marketing Wisdom, News and Insight, Socia Media|

Fall in love with your marketing again

We’ve seen it before — at first, you’re head over heels for your marketing. You’re flirting with creative new ideas and putting in the time and effort you need to come up with exciting campaigns and fresh, engaging content. This is what, in a relationship, we’d typically call the “honeymoon [...]

By |2020-10-19T16:20:52+01:00February 10th, 2020|Marketing Wisdom|

5 ways to boost your engagement on social media

When it first became a ‘thing’, social media was seen as a place for people to connect with their friends and family. A place for them to share photos, videos and other snippets of their lives. But those days are long gone, and social media is now so much more [...]

By |2022-04-28T10:03:57+01:00January 29th, 2020|Marketing Wisdom, Socia Media|

Make 2020 your best year yet: how to kickstart your marketing

By now, most businesses are starting to understand how important marketing is for acquiring and retaining customers. Yet many of them don’t have an integrated plan to grow and engage their audiences effectively. Why? We suspect the sheer scale and scope of marketing might be enough to put you off. [...]

By |2020-10-19T16:42:22+01:00January 17th, 2020|Blog, Copywriting, Marketing Wisdom|

Go out with a bang: last-minute B2C Christmas campaign ideas

Whether you’ve had your tree up since Halloween or you’re only just dragging the decorations down from the loft, there’s no denying Christmas is a highly lucrative period for B2C businesses. We know what you’re thinking: it’s too late. Christmas is right around the corner. The songs have been playing [...]

By |2022-04-28T10:04:32+01:00December 4th, 2019|Marketing Wisdom|

Forget traditional, digital marketing is where it’s at

Even though a lot of marketing is still carried out in the traditional way (using print, broadcast, direct mail or the telephone), digital marketing is leading the way. Digital and traditional marketing each have their pros and cons. But the real challenges for both are a) trying to maintain and [...]

By |2020-10-21T09:36:48+01:00November 26th, 2019|Marketing Wisdom|

It’s time to start thinking about your Christmas marketing ideas

We know, we know. For most people, it’s way too early to be thinking about the ‘C’ word. But although you might not be feeling too festive just yet, many businesses will already be in full swing planning for the upcoming season. And with good reason too. In the UK, [...]

By |2022-04-28T10:05:34+01:00September 17th, 2019|Marketing Wisdom, News and Insight|
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