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2015: What A Fab Year For Stop And Stare

2015: What A Fab Year For Stop And Stare

Wow! What an amazing year we’ve had at Stop and Stare! As is traditional at this time of year, we’re going for the ‘end of year review’ approach in this blog post – sharing the highs and lows of 12 months at Stop and Stare. Actually we’re going to bypass the lows, not...
Why You Need A Customer Avatar

Why You Need A Customer Avatar

Do you know who your ideal customer is? Many business owners have never given serious thought to this question. But without addressing it how can you market your product or service to anyone? What’s A Customer Avatar? A customer avatar, or buying persona, is...