What is an omni-channel marketing campaign and why should your business be thinking about this approach? Creative Director, Andrew Johnson, shares his thoughts on this subject in this post.
December sees the annual ‘review of the year’ blog posts and articles clogging up the Internet, and this year there seems to be a gloomy theme to many of these. The overarching theme is that 2016 has been a difficult year; we’ve seen the death of so many of our heroes, economic uncertainty, Brexit, and [...]
Is your brand identity aligned with your marketing activities? If it's not this could be the reason your marketing isn't as effective as it could be.
Wow! What an amazing year we’ve had at Stop and Stare! As is traditional at this time of year, we’re going for the ‘end of year review’ approach in this blog post – sharing the highs and lows of 12 months at Stop and Stare. Actually we’re going to bypass the lows, not that there [...]
Do you know who your ideal customer is? Many business owners have never given serious thought to this question. But without addressing it how can you market your product or service to anyone? What’s A Customer Avatar? A customer avatar, or buying persona, is essentially a profile of the perfect customer or client. When you [...]
If you run a local business focussed predominately on customers in your local area, you may think that the global marketing capabilities of social media are not for you. Think again! Social media is great for driving real customers through your door and has just as much value for a local business as is does [...]
It's less than six week's until Halloween. Now's the time to start thinking about how Halloween marketing ideas can jump start your 2014 marketing campaign with new clients, sales and customer engagement: 1. Launch a 2013 holiday shopper rewards program. Even if you already have a customer loyalty or customer rewards program, you can create [...]
With email subscribers reporting that they will delete an email if it doesn’t look good on their mobile device, it’s essential to optimise your emails. Using mobile email design best practices ensure that designs are legible and easy to interact with not only on mobile devices, but also on tablets and desktop environments. Here are [...]