What is an omni-channel marketing campaign and why should your business be thinking about this approach? Creative Director, Andrew Johnson, shares his thoughts on this subject in this post.
It's not rocket science, if you aren't using the right marketing channels for your business you're going to struggle to attract customers. Advice for getting it right in this post from Jamie Barlow.
With so many metrics available to measure your online marketing success, it can be difficult to work out what is meaningful to your business. Jamie's advice here.
If you're short of ideas for your summer marketing campaigns, this blog will sort that out! 7 great summer marketing ideas to for your business.
According to the DMA National Client Email Report 2015 email marketing has a ROI of 3800%, delivering really strong performance for companies and brands. In monetary terms in 2015 email marketing had an average ROI of £38 for each £1 spent. So let’s get emailing! But what should you emails contain? Not every business has [...]
Everyone wants a magic formula for marketing success – that special recipe that delivers results time and time again. Essentially your marketing recipe is your marketing plan, incorporating all the various activities you do successfully (the ingredients), in the right quantities, to deliver the results you want. Unfortunately this recipe is going to be unique [...]
If you want your digital marketing campaigns to build momentum and deliver results you need to join the dots between different platforms. Here Karen explains how.
We take an integrated marketing approach at Stop and Stare. Here MD, Jamie Barlow, explains what this means and why it's important. Tips on how you can implement it too!
Any company who invests in marketing, whether you outsource it to a marketing agency or run campaigns in-house, needs to know whether it’s delivering ROI. The metrics you use to measure this success will depend on what your objectives are. Here at Stop and Stare I find that sometime clients are a little unclear exactly [...]
One of the most popular questions we get asked at Stop and Stare is, “can you look after my company’s social media channels?” Many of our clients understand what a powerful digital marketing tool they can be, but having set up their social media accounts they struggle to optimise them effectively for their business and [...]