24 06, 2016

10 Ideas For Your Next Email Newsletter

By | June 24th, 2016|Blog, Marketing Wisdom, Uncategorized|

According to the DMA National Client Email Report 2015 email marketing has a ROI of 3800%, delivering really strong performance for companies and brands. In monetary terms in 2015 email marketing had an average ROI of £38 for each £1 spent. So let’s get emailing! But what should you emails contain? Not every business has [...]

31 05, 2016

What Is The Best Recipe For Marketing Success?

By | May 31st, 2016|Blog, Marketing Wisdom, Uncategorized|

Everyone wants a magic formula for marketing success – that special recipe that delivers results time and time again. Essentially your marketing recipe is your marketing plan, incorporating all the various activities you do successfully (the ingredients), in the right quantities, to deliver the results you want. Unfortunately this recipe is going to be unique [...]

7 12, 2015

ROI: How Do You Measure Marketing Success?

By | December 7th, 2015|News and Insight, Uncategorized|

Any company who invests in marketing, whether you outsource it to a marketing agency or run campaigns in-house, needs to know whether it’s delivering ROI. The metrics you use to measure this success will depend on what your objectives are. Here at Stop and Stare I find that sometime clients are a little unclear exactly [...]

23 09, 2015

Your Social Branding: Key Points For Your Social Media Strategy

By | September 23rd, 2015|Marketing Wisdom, Uncategorized|

One of the most popular questions we get asked at Stop and Stare is, “can you look after my company’s social media channels?” Many of our clients understand what a powerful digital marketing tool they can be, but having set up their social media accounts they struggle to optimise them effectively for their business and [...]