Viral content. It’s the big search engine optimisation (SEO) trend. SEO salesmen used to sell links and keyword-stuffed content, but Google has long since put a stop to that, banning websites that use those “black hat” techniques. Now those salesmen convince businesses that they can “make their content go viral,” [...]

Can you feel it? With less than 1 month until the start of the FIFA World Cup in Brazil, soccer fever is rising. Fans and brands all around the world are planning for the big kick-off in Sao Paulo on 12 June and the four-week frenzy that follows. According to Sabina [...]

One of the most commonly asked questions about email marketing is, “What are the best days to send out emails?” But studies designed to answer this question have proven inconclusive. No two email campaigns are the same. As such, what might work for one test audience will not necessarily [...]