Work will commence immediately targeting both consumer and trade audiences with a dedicated UK marketing programme.
“We want to show the market the benefits of using Am-Tech’s products for any DIY project,” said Glenn Perryman, Marketing Manager of Am-Tech. “We feel now is the right time to increase our communications as people continue to turn to DIY for more affordable home improvements.
The campaign will include both online and offline marketing services from Stop and Stare Marketing to help audiences make a direct association between DIY and the Am-Tech brand. Am-Tech’s DIY HUB will be central to the programme, alongside creating ‘DIY how to’ video content and building a strong social media following and presence in the press.
“We’re so excited to be working with such a cool brand and can’t wait to show hobbyists, amateurs and professionals alike how they can achieve their dream DIY projects with Am-Tech,” said Jamie Barlow, Stop and Stare Marketing’s MD. “It’s important that we use a careful mix of marketing to ensure we raise the right awareness for the Am-Tech brand among both consumer and retailer audiences.”
Stop and Stare Marketing’s mission is to create the right awareness and reputation for brands in today’s complex marketplace. The agency offers B2C and B2B brands with both online and offline marketing services.