Whitepaper
At the start of 2020, there was a real sense of hope and a renewed appetite for business and innovation following a (slightly) clearer direction on Brexit — with many claiming it was ‘their year’.
But those hopes were quickly dashed as news of the coronavirus outbreak began to trickle through the airwaves and other media outlets. By the end of March, the UK was in a nationwide lockdown, flipping life as we knew it upside down and shaking businesses to their core.
Since then, it’s all been a bit of a blur. The UK Government introduced the ‘Coronavirus Job Retention Scheme’ to prevent mass redundancies, and thousands of employees across the country packed up their desks and headed home to work.
A year later, the business landscape has changed dramatically.
In this whitepaper, we take a closer look at:
- Changing consumer habits in the B2C sector and how the B2B world has adapted to the ‘new way of working’.
- How COVID has sped up digital transformation for businesses, allowing them to reach customers through online methods.
- Which companies have fared well during the pandemic thanks to their online offering and which ones have struggled to adapt to the rapidly evolving landscape?
- Why digital marketing is so much better than traditional (and why, through COVID, it’s been essential for all businesses to adopt it).
- Where do we go from here and what opportunities are there on the horizon?
- How can businesses make the most of these shifting trends in their marketing strategies?
There’s no doubt about it: the past year has been bleak. But the future is full of opportunities IF businesses can adapt to the challenges ahead. And making use of digital avenues and driving them into an all-encompassing (and future-proof) marketing strategy will be pivotal to success.
Want to know more about digital marketing in the age of COVID? Or learn how to use online marketing tactics to improve targeting, boost awareness, build relationships and increase sales — all while keeping a close eye on ROI?
