Bachy Soletanche recently developed a new sustainability brand — ‘People, Planet, Prosper’ — which they wanted to bring to life and launch officially to their internal teams.
It was important to get the engineers behind the brand to support the business becoming more sustainable, so Bachy wanted their teams to be excited about and on board with the new branding and project.
Bachy wanted designs that were true to the brand but also something that would set ‘People, Planet, Prosper’ apart from the overall business branding and help it stand out. They wanted a sleek design that bought all the brand elements together and gave them a logo they could be proud of.
Our studio team carried out a range of design and branding work for the project.
We had to consider the fact that Bachy is a manufacturing company. So, whilst we wanted to create something ‘different’, it still had to tie back to what they do on a day-to-day basis and feel familiar to the audience — hence the colours remaining similar to existing materials.
The project deliverables included:
- A new logo design (we presented three different design routes for Bachy to choose from)
- Animation to support the logo
- Policy documents x3 (easily digestible poster format and two longer versions) with support from our copy team to adjust the wording to suit the different versions
- Stickers for machinery (e.g. ‘turn off the engine’) to grab attention and remind engineers to consider the impact of their actions on the environment