Case study

Founded in October 2015 by CEO Richard Werth, Troy Homes is a quality housebuilder which specialises in building small to medium-sized developments across Buckinghamshire, Hertfordshire, North London and Essex. With an award-winning team of experienced and skilled staff, Troy Homes’ mission is to create premium homes in desirable locations that exceed customer expectations through high-quality design and meticulous attention to detail.

We’ve been working closely with Troy Homes since 2017. During this time, we’ve considerably increased our consumer marketing know-how alongside our insider knowledge of the housebuilding industry and, more specifically, which kind of marketing activities make house buyers tick!

Unlike with the majority of our B2B service-focused clients who don’t have aspirational imagery to hand, we’ve learned to really utilise Troy Homes’ stunning location and development photography to draw consumers in and encourage them to learn more about the homes on sale. In addition, we’ve honed our skills of targeting individuals across all marketing disciplines (particularly social media) dependent on their location and demographic — something incredibly important when seeking out potential home buyers and attracting quality leads to the website.