They say that ‘advertising is what you pay for; publicity is what you pray for’. Whilst there are some similarities between PR and advertising, there are also some subtle — yet crucial — differences. So, why is PR better than advertising?

One of our account directors, Krista, describes why PR is so important and how it can support your content marketing strategy…

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Branding

Branding

Really, it’s not a question of if your company will need to rebrand; it’s a question of when.

Branding

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Website

Website design & development

In today’s digital world, you need a strong online presence. And that presence starts with a first-rate website.

Website design & development

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SEO

SEO. SERP. EAT. So many acronyms, but what do they all mean?

SEO

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Content

Content marketing

Before you actually start marketing your content, you first need to have some content to work with.

Content marketing

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Social Media

Social media marketing

Sure, the premise is more or less the same for each social channel. But what about the finer details that set them apart?

Social media marketing

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PR

PR

PR is an excellent way to get your message out, raise awareness and establish credibility — without looking like you’re blowing your own trumpet.

PR

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