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GDPR: What You Need To Know

Should your business jump on the Christmas marketing bandwagon and add some festive cheer to your brand? Izzy Pink shares tips and advice in this post.

Tips, advice & news. What more could you want?

We hope you enjoy our blog. It will keep you up to date with the latest news and campaigns that we’re working on so be sure to come back and often.

Life At Hyped Marketing

Find out what our team say about working at Hyped Marketing in Farnham and how we are taking on board their feedback to create a great place to work.

Is Your Marketing Delivering Results?

What metrics should you be measuring to see if your marketing activities are generating positive ROI, and if not how can you improve results? Answers here.

Is It Time For A Brand Refresh?

Hyped’s Creative Director, Andrew Johnson shares why a brand refresh might be the best thing you do for your company image in this blog post.

The Ultimate Press Release: What To Include

For help creating engaging press releases that get your business exposure read this post from PR expert Sharon Barlow. Here she shares five tips for writing effective press releases.

PR: Tips and Tricks For Using Influencers

How can you use influencers to get your local business in front of prospects and raise awareness of your brand / company? Advice here from our PR expert Sharon Barlow!

How To Boost Your Marketing Conversions

What do you want your business’ marketing activities to achieve? More customers? Increased profits? Global expansion? The opportunity to sell the business on? All admirable goals but we’re missing a step.

Guest Blogs Are Great For PR!

If you’re asked to contribute a guest blog to be featured on someone else’s website: grab the opportunity! Guest blog posts are an excellent chance to raise your profile, whether that is your professional status, your business or your brand.

What Is The Best Recipe For Marketing Success?

Everyone wants a magic formula for marketing success – that special recipe that delivers results time and time again. Essentially your marketing recipe is your marketing plan, incorporating all the various activities you do successfully (the ingredients), in the right...

How PR And Marketing Can Work Together

Our PR Director, Sharon Barlow, discusses the differences, and similarities, between PR and marketing, and shares how these two disciplines work together.

5 Reasons Your Marketing Isn’t Working

Here at Stop and Stare Marketing in leafy Surrey, we often inherit clients’ marketing problems. Perhaps they’ve been doing their marketing in-house or through another agency and have hit a bit of a brick wall. The things that worked before don’t seem to get any...

Email Marketing: Get More Opens!

One of the core services we offer clients is email marketing – and one that we have a lot of success at! Out of all your digital marketing efforts email can really deliver results. Where social media can be a bit of a scattergun approach, hoping that your updates and...

2015: What A Fab Year For Stop And Stare

Wow! What an amazing year we’ve had at Stop and Stare! As is traditional at this time of year, we’re going for the ‘end of year review’ approach in this blog post – sharing the highs and lows of 12 months at Stop and Stare. Actually we’re going to bypass the lows, not...

ROI: How Do You Measure Marketing Success?

Any company who invests in marketing, whether you outsource it to a marketing agency or run campaigns in-house, needs to know whether it’s delivering ROI. The metrics you use to measure this success will depend on what your objectives are. Here at Stop and Stare I...

Are You Doing Christmas? Seasonal Marketing

As soon as the Halloween and Bonfire Night window displays were put away for another year, Christmas came to a TV set, banner ad or social media update near you! In the last couple of weeks we’ve seen our local shops put up their Christmas decorations, supermarkets...

Your Website Performance: Is It Damaging Your Business?

If you’re sitting in an office with superfast fibre optic broadband, you may not be giving much thought to your website performance. If it uploads quickly when you check on it, you could be lulled into a false sense of security that it’s the same for everyone. But of...

Sponsorship: Finding The Right Marketing Opportunities

As our marketing agency becomes more well known in our local area, we are increasingly getting asked to sponsor events, teams and local organisations. In recent months Stop and Stare Marketing have sponsored the Wood Street Jazz Festival for Disability Challenge; CBS...

Your Social Branding: Key Points For Your Social Media Strategy

One of the most popular questions we get asked at Stop and Stare is, “can you look after my company’s social media channels?” Many of our clients understand what a powerful digital marketing tool they can be, but having set up their social media accounts they struggle...

Do Mailshots Work?

Do you get much personal post? If you're like me you probably don’t even get bank statements and bills coming through your letterbox, instead they arrive in your inbox. Even the humble birthday card is increasingly being digitalised, and as for Christmas cards I...

Can An Online Video Help Your Business Succeed?

If you’ve ever visited the Stop and Stare Marketing team at our offices here in Farnham, you may have met our neighbours NRG Digital. They’re also in our building, when not on location, and provide video communication services for whole range of interesting...

Influencer Marketing: Who Matters For Your Local Biz?

You may have heard of the term ‘influencer marketing’ or be aware of ‘online influencers’. These are the people who have vast Twitter followings, huge Klout scores and only have to Instagram their lunch to receive numerous likes and reposts! Influencer Marketing...

Why Local Businesses Beat Big Competitors Hands Down

Unlike global and nationwide brands the local business is in the ideal position to use mobile marketing to the max. Why? Mobile Geo Targeting Knowing the location of your target customer is gold dust for the marketer. With traditional marketing methods it’s pretty...

Wood Street Village Jazz Festival

Stop and Stare Marketing alongside legendary Farnham business Guitar Village, and local solicitors Gordons Partnership, are sponsoring the Wood Street Village Jazz Festival! All proceeds are going to Challengers, a charity that supports disabled children through play...

Top Summer Campaigns We Love!

After a hot and sweaty week in the office, wishing we were on our summer holidays, we thought we would share some of our favourite summer marketing campaigns with you. The Stop and Stare team are a diverse bunch with strong views on what they like to see in an advert....

Team Photos: Is This Really What We Look Like?!

Here at Stop and Stare Marketing we celebrated our first birthday back in May. In just over 12 months we’ve grown from just me, Jamie Barlow, to a team providing a full agency experience for our clients. A growing team has not only meant finding desks and computers to...

Why You Need A Customer Avatar

Do you know who your ideal customer is? Many business owners have never given serious thought to this question. But without addressing it how can you market your product or service to anyone? What’s A Customer Avatar? A customer avatar, or buying persona, is...

So You Want To Work at a Marketing Agency?

Last week we had an extra member of staff in the form of a work experience student. Harley is a year 10 pupil at a local secondary school and came to us through one of our clients, his mum! We thought it would be interesting to find out what he thought of Stop and...

Paid Local Advertising: What Are Your Options?

I’ve noticed that there’s a reoccurring theme in this blog; that of knowing who your ideal customer is. Without this information none of your marketing efforts can be targeted in any way. From your company branding, to your tweets and updates on social media; if you...

How Important Is Branding For Local Businesses?

It’s not uncommon for local businesses to have been trading for some time before giving their branding any serious consideration. Often what happens is that things such as logos, stationery, signage and marketing material, get designed on an ad-hoc basis, with no...

Have You Got Time To Market Your Business?

Through our blog we hope to provide you with lots of useful advice about marketing your local business both online and offline. However, for many business owners there comes a time when it becomes necessary to consider whether to employ a marketing manager, or to...

How To Find Local Customers Online

Making it easy for local customers to find your business online is one thing, but rather than wait for them to come to you how about proactively finding and engaging with them online? Time spent in the early days of establishing your online presence, will pay off long...

Where Can You Find Free Local Advertising?

Nothing in life is free goes the saying, and that’s certainly true of advertising. While there are opportunities to advertise your business locally for free, effectively promoting your business will always come at a cost: whether that’s from your bank account or from...

The Importance Of Google My Business

Sometimes Google makes things very easy for local businesses. Many business owners are under the misconception that a presence on Google is going to cost them money and time getting their SEO and PPC strategies in place, and working effectively. While these tools are...

Is It Worth Advertising In Local Newspapers?

Declining regional newspaper sales, down from an average of 13.5 per cent in 2014, may make you think twice about taking out advertising in your local newspaper. But are they really a lost cause? Here I look at the options and offer a few tips for success. Browsing...

Stop and Stare Marketing Goes DIY With Am-Tech

Farnham-based digital and creative agency, Stop and Stare Marketing, announces its collaboration with the major DIY brand from DK Tools, Am-Tech. Work will commence immediately targeting both consumer and trade audiences with a dedicated UK marketing programme. “We...

What Is EventJacking And How Can It Help Your Company?

The New Year is the perfect time to review your marketing activities and look ahead to the forthcoming year. No doubt you will have specific marketing goals in place and will be planning campaigns to promote your business. But have you considered those seasonal,...

How To Use Word Of Mouth In A Digital Age

Not that long ago if you needed a plumber or a recommendation for a hairdresser you would have picked up the phone and called a friend. Many of us still do this but large sections of the population don’t. Instead their first port of call when needing a recommendation...

How To Get Press Coverage For Your Local Business

Local press coverage for your business, as opposed to advertising, is something most businesses would like: free publicity always goes down well! It’s also something that is achievable if you bear a few key points in mind. Whether it’s your local paper, online...

Why A Local Business Needs More than Just a Local Website?

“Good enough” is not a phrase many of us would like our businesses associated with. Certainly amongst the local businesses I come across in Farnham and surrounding areas, companies are trying to deliver a lot more than “good enough”. Which is why I find it surprising...

5 Ways To Use Social Media For Local Marketing

If you run a local business focussed predominately on customers in your local area, you may think that the global marketing capabilities of social media are not for you. Think again! Social media is great for driving real customers through your door and has just as...

Winter Advertising Campaigns

Advertising in the winter sometimes means changing up your marketing strategy to accentuate positive feelings about the cold weather and mitigate the seasonal disruption to products and services more associated with the summer. Use a variety of seasonally inspired...

Halloween Marketing Ideas For Retail Businesses

It's less than six week's until Halloween. Now's the time to start thinking about how Halloween marketing ideas can jump start your 2014 marketing campaign with new clients, sales and customer engagement: 1. Launch a 2013 holiday shopper rewards program. Even if you...

The Benefits Of Corporate Merchandise

Promotional merchandise can have many benefits for a business, regardless of its size, because of its unique ability to convey a message or display a brand in many different formats. Merchandise can be handed out in the form of a pen, a t-shirt, a badge, a key ring...

PPC – How Does It Work?

Pay Per Click is one of the Search Engine Marketing (SEM) “Buzzwords” that you will hear around the digital department of your office, but what is it and how does it work? Pay Per Click (also called Cost Per Click or PPC/CPC) is a form of online advertising that uses...

The Benefits of a Marketing Agency

If you are debating whether to hire a marketing agency or to build a marketing team in-house, you may want to consider the benefits of an outside agency to get the job done. Marketing and advertising are all about communicating value to prospective clients, keeping...

Why Your Small Business Needs a Better Website

Thinking of upgrading your company’s site? Read this first. Chances are good your company needs a better website. And while this probably isn’t news to you, here’s something you might not have considered: “The cost of your current website may be far more than the cost...

Creating the Perfect Retail Window Display

Whether you're a small business retailer or planning your first pop-up store, your window display is one of the most powerful weapons in your arsenal of tools to stand out from the competition and draw in foot traffic. Not only are you going head to head with other...

Are Your Email Marketing Campaigns Mobile Friendly?

With email subscribers reporting that they will delete an email if it doesn’t look good on their mobile device, it’s essential to optimise your emails. Using mobile email design best practices ensure that designs are legible and easy to interact with not only on...

The Importance of Business Networking

As an entrepreneur striving to become a legitimate business owner it’s important to understand that without proper business networking you may fall short when it comes to your competition, letting them get the upper-hand, and the better clients you tried so hard to...

Keep Safe Online

The National Crime Agency has warned that the UK has a "two-week time period" to protect itself from a major computer virus that could give hackers access to sensitive information. A statement on the agency website states that internet users are encouraged to "protect...

Summer Marketing Ideas

Last week we looked at ways to tie your marketing campaigns in with the 2014 FIFA World Cup, and whilst it may not seem it, summer is right around the corner.  It’s time to start thinking of unique, summer-themed marketing ideas to promote your business this season....

Reasons For SMEs To Be On Social Media

I hear many SME owners say that they lack time and knowledge to invest in social media. We’re past the point of calling social media all the rage. Social media is a powerful branding tool and has become an essential part of any brand’s marketing mix. Especially for...

Making Content Go Viral

Viral content. It’s the big search engine optimisation (SEO) trend. SEO salesmen used to sell links and keyword-stuffed content, but Google has long since put a stop to that, banning websites that use those “black hat” techniques. Now those salesmen convince...

World Cup Frenzy Approaches

Can you feel it? With less than 1 month until the start of the FIFA World Cup in Brazil, soccer fever is rising. Fans and brands all around the world are planning for the big kick-off in Sao Paulo on 12 June and the four-week frenzy that follows. According to Sabina...

When’s the best day to send Marketing Emails?

One of the most commonly asked questions about email marketing is, “What are the best days to send out emails?” But studies designed to answer this question have proven inconclusive. No two email campaigns are the same. As such, what might work for one test audience...

“Mobile First” Philosophy is Critical

At the 1961 Masters Tournament, Arnold Palmer held a one stroke lead over Gary Player as he walked off the 18th tee.  On the trip up the fairway he allowed himself to talk to a friend who congratulated Palmer on his win. Even though Palmer knew he needed to...

What is Reponsive Web Design…?

Almost every new client these days wants a mobile version of their website. It’s practically essential after all: one design for the BlackBerry, another for the iPhone, the iPad, netbook, Kindle — and all screen resolutions must be compatible, too. In the next five...

Media Advertising Budgets in 2014

Mainstream media advertising budgets saw the biggest increase of all the sectors in the first quarter of 2014, jumping by around 11.7%. This was shortly followed by internet advertising, which rose by 8.5%. This is a strong signal that confidence is high and UK...

Social Ads and Mobile-First Design

A continued trend within social media for 2014 is the rise of social media advertising usage by marketers. It was reported by the IAB that spend in the UK for the first 6 months of 2013 grew by 53% to £242.5million, and it’s likely that figures for the back-end of the...

The Five Biggest Online Marketing Mistakes

Trying to Manufacture Word of Mouth To lift brand exposure, marketers are resorting to some of the goofiest and phoniest campaigns. Although typically entertaining and sometimes even viral, these campaigns fall short in one of two areas: they either lack relevance to...

New Marketing Agency Launches In Farnham… Us!

The new marketing agency, Stop and Stare Marketing, today launches in Farnham. Specialising in online and offline marketing solutions, Stop and Stare’s mission is to create the right awareness and reputation for brands in today’s complex marketplace. Born out of...

5 Brands That Do Online And Offline Marketing Perfectly

We agree with getbusymedia’s top five selected brands from across the spectrum that do their online and offline marketing almost perfectly…enjoy! http://goo.gl/pVUUUu We agree with getbusymedia’s top five selected brands from across the spectrum that do their online...

What The Internet Of Things Means For Marketers

Interesting read from David Benady at Marketing revealing the internet's next phase could be even more vital than the web's inception for marketer http://goo.gl/HbBtyO Interesting read from David Benady at Marketing revealing the internet's next phase could be even...