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Last week we had an extra member of staff in the form of a work experience student. Harley is a year 10 pupil at a local secondary school and came to us through one of our clients, his mum! We thought it would be interesting to find out what he thought of Stop and...

Promotional merchandise can have many benefits for a business, regardless of its size, because of its unique ability to convey a message or display a brand in many different formats. Merchandise can be handed out in the form of a pen, a t-shirt, a badge, a key ring...

A recent survey from Social Media Examiner shows 89% of small and medium-sized businesses report increased exposure and 75% report increased traffic as the top two greatest benefits of social media. If you are new to social media, or still just testing the waters,...

Pay Per Click is one of the Search Engine Marketing (SEM) “Buzzwords” that you will hear around the digital department of your office, but what is it and how does it work? Pay Per Click (also called Cost Per Click or PPC/CPC) is a form of online advertising that uses...

If you are debating whether to hire a marketing agency or to build a marketing team in-house, you may want to consider the benefits of an outside agency to get the job done. Marketing and advertising are all about communicating value to prospective clients, keeping...

Thinking of upgrading your company’s site? Read this first. Chances are good your company needs a better website. And while this probably isn’t news to you, here’s something you might not have considered: “The cost of your current website may be far more than the cost...

Whether you're a small business retailer or planning your first pop-up store, your window display is one of the most powerful weapons in your arsenal of tools to stand out from the competition and draw in foot traffic. Not only are you going head to head with other...

As an entrepreneur striving to become a legitimate business owner it’s important to understand that without proper business networking you may fall short when it comes to your competition, letting them get the upper-hand, and the better clients you tried so hard to...

The National Crime Agency has warned that the UK has a "two-week time period" to protect itself from a major computer virus that could give hackers access to sensitive information. A statement on the agency website states that internet users are encouraged to "protect...

Last week we looked at ways to tie your marketing campaigns in with the 2014 FIFA World Cup, and whilst it may not seem it, summer is right around the corner.  It’s time to start thinking of unique, summer-themed marketing ideas to promote your business this season....

I hear many SME owners say that they lack time and knowledge to invest in social media. We’re past the point of calling social media all the rage. Social media is a powerful branding tool and has become an essential part of any brand’s marketing mix. Especially for...

Viral content. It’s the big search engine optimisation (SEO) trend. SEO salesmen used to sell links and keyword-stuffed content, but Google has long since put a stop to that, banning websites that use those “black hat” techniques. Now those salesmen convince...

Can you feel it? With less than 1 month until the start of the FIFA World Cup in Brazil, soccer fever is rising. Fans and brands all around the world are planning for the big kick-off in Sao Paulo on 12 June and the four-week frenzy that follows. According to Sabina...

One of the most commonly asked questions about email marketing is, “What are the best days to send out emails?” But studies designed to answer this question have proven inconclusive. No two email campaigns are the same. As such, what might work for one test audience...

At the 1961 Masters Tournament, Arnold Palmer held a one stroke lead over Gary Player as he walked off the 18th tee.  On the trip up the fairway he allowed himself to talk to a friend who congratulated Palmer on his win. Even though Palmer knew he needed to...

Almost every new client these days wants a mobile version of their website. It’s practically essential after all: one design for the BlackBerry, another for the iPhone, the iPad, netbook, Kindle — and all screen resolutions must be compatible, too. In the next five...

Mainstream media advertising budgets saw the biggest increase of all the sectors in the first quarter of 2014, jumping by around 11.7%. This was shortly followed by internet advertising, which rose by 8.5%. This is a strong signal that confidence is high and UK...

A continued trend within social media for 2014 is the rise of social media advertising usage by marketers. It was reported by the IAB that spend in the UK for the first 6 months of 2013 grew by 53% to £242.5million, and it’s likely that figures for the back-end of the...

1. Trying to Manufacture Word of Mouth To lift brand exposure, marketers are resorting to some of the goofiest and phoniest campaigns. Although typically entertaining and sometimes even viral, these campaigns fall short in one of two areas: they either lack relevance...

The new marketing agency, Stop and Stare Marketing, today launches in Farnham. Specialising in online and offline marketing solutions, Stop and Stare’s mission is to create the right awareness and reputation for brands in today’s complex marketplace. Born out of...

We agree with getbusymedia’s top five selected brands from across the spectrum that do their online and offline marketing almost perfectly…enjoy! http://goo.gl/pVUUUu We agree with getbusymedia’s top five selected brands from across the spectrum that do their online...

Interesting read from David Benady at Marketing revealing the internet's next phase could be even more vital than the web's inception for marketer http://goo.gl/HbBtyO Interesting read from David Benady at Marketing revealing the internet's next phase could be even...