Branding
From your logo, colour palette and tone of voice to the imagery you use on your website, your brand ties it all together.
When you think of all the successful big-name companies, they all have one thing in common: a strong, steady and instantly recognisable brand.
Your brand is your most powerful asset — the golden thread that runs through every part of your business. But it’s easy to become disconnected from your brand over time. And without any guidelines, things can get messy. Plus, multiple teams or agencies working on the different bits of your marketing mean your brand can quickly veer off track and lose consistency.