What it all boils down to is improving the visibility of your site in Google’s search results and driving the right traffic to your pages to boost leads and, ultimately, conversion rates. It’s a vital part of any digital marketing strategy and should be closely integrated with your website content, social media marketing and PPC advertising.
But the world of SEO is constantly changing, and keeping up with the most recent best practices, guidelines and Google algorithm updates can be a challenge in itself. Our in-house SEO experts love reading up about the latest changes and relaying their findings to the rest of the team. They’re kind of nerdy like that, but it means they’re well-versed in the language of SEO and know exactly how to analyse and tweak your website so that it performs the best it can in online search results.