GDPR – Before You Delete Your Marketing Lists, Here’s What You Should Do

How will GDPR affect your marketing lists? Many marketers are worried about how to get consent from customers and prospects, so they can continue to send marketing communications to them. Here Jamie Barlow discusses how to improve your opt in rates.

By |2020-10-22T10:54:11+01:00May 10th, 2018|News and Insight|

What Metrics Do You Use? Measuring Offline Marketing Success

What metrics can you use to measure offline marketing campaigns? In this post Jamie shares ways of tracking your print, event and other offline activities so that you can see what's working and what's not.

By |2020-10-22T15:37:00+01:00November 4th, 2016|Marketing Wisdom, News and Insight|
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