What is an omni-channel marketing campaign and why should your business be thinking about this approach? Creative Director, Andrew Johnson, shares his thoughts on this subject in this post.
It's not rocket science, if you aren't using the right marketing channels for your business you're going to struggle to attract customers. Advice for getting it right in this post from Jamie Barlow.
With so many metrics available to measure your online marketing success, it can be difficult to work out what is meaningful to your business. Jamie's advice here.
What do you want your business’ marketing activities to achieve? More customers? Increased profits? Global expansion? The opportunity to sell the business on? All admirable goals but we’re missing a step. A marketing campaign doesn’t instantly equate to a hike in sales, or a larger bank balance. Nor does it establish an international business overnight [...]
What metrics can you use to measure offline marketing campaigns? In this post Jamie shares ways of tracking your print, event and other offline activities so that you can see what's working and what's not.
Marketing is not just about marketing your product or services to customers. It's also about marketing your employer brand to potential employees and prospects too.
Many companies, big and small, struggle to get the right marketing skills in-house. Here we look at the options you have to ensure you get the support you need.
Are are 10 top tips for growing your email lists and ensuring that your email campaigns reach those recipients who will take action and become customers.
If you're short of ideas for your summer marketing campaigns, this blog will sort that out! 7 great summer marketing ideas to for your business.
According to the DMA National Client Email Report 2015 email marketing has a ROI of 3800%, delivering really strong performance for companies and brands. In monetary terms in 2015 email marketing had an average ROI of £38 for each £1 spent. So let’s get emailing! But what should you emails contain? Not every business has [...]