Social media metrics are the data points that measure how successful a campaign is, how well your social strategy is performing and your overall brand health — super helpful whether your business is just starting out or you already have a large social media following. From follower counts to [...]
Gone are the days when a multi-million-pound marketing budget was necessary to get ahead of your competitors. More and more small businesses are realising the benefits of digital marketing and investing their resources in it (in fact, only one in 10 SMEs don’t invest in any kind of marketing [...]
We get a lot of requests from clients wanting to use more videos in their marketing, and it’s easy to see why. Video content allows you to tell a story and show your authentic side, with the added bonus of selling your products or services (subtly, of course). Plus, [...]
Never underestimate the value of a good website. We know you shouldn’t judge a book by its cover, but plenty of us — 38.5%, to be precise — judge a business solely on our first glance at its site. User experience is essential for customer retention (who wants to [...]
It may not be the longest reigning social media network (that accolade goes to LinkedIn), the most popular with millennials and Gen Z (Instagram) or the best platform for real-time content (Twitter), but Facebook more than holds its own. Facebook is still one of the most widely used social [...]
Feel like you're missing something? Whether you're struggling with your brand identity and website or you're not sure where to begin with SEO and PPC ads, our marketing checklist will steer you in the right direction for the year ahead… Awesome branding Let's start with arguably the most [...]
When it comes to Christmas marketing ideas, everyone tends to focus on the build-up. But what about the day itself and post-Christmas? Those limbo days when everyone is made up of 50% chocolate, 10% Baileys and 40% [insert favourite festive foods here]. When people are lounging around, not sure [...]
That’s right. We said the ‘C’ word (no, not THAT one). But before all you cantankerous Grinches start spoiling our fun, hear us out. It’s NEVER too early to start thinking about Christmas when it comes to your marketing tactics. And since it’s now less than 100 days until the [...]
Twitter — the birthplace of the #hashtag, home of memes and the downfall of Donald Trump. Founded in March 2006, Twitter is one of the longest-standing social media platforms, celebrating its 15th birthday this year (who remembers the iconic egg avatar from way back when?!). So, what makes Twitter different [...]
Now one of the biggest players in the social media world, Instagram is the dog's bollocks if you have a visually appealing brand. Over the past decade, it has become far more than a simple photo-sharing app, with rapid growth leading Facebook to acquire the platform for a whopping $1 [...]
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