These days, there’s a lot of talk about SEO when it comes to marketing your business online. But whilst SEO (search engine optimisation) is vital, it can also be very time-consuming and competitive. People often mistakenly assume they’ll get immediate results, but SEO is a long-term strategy — so [...]
Never underestimate the value of a good website. We know you shouldn’t judge a book by its cover, but plenty of us — 38.5%, to be precise — judge a business solely on our first glance at its site. User experience is essential for customer retention (who wants to [...]
Feel like you're missing something? Whether you're struggling with your brand identity and website or you're not sure where to begin with SEO and PPC ads, our marketing checklist will steer you in the right direction for the year ahead… Awesome branding Let's start with arguably the most [...]
That’s right. We said the ‘C’ word (no, not THAT one). But before all you cantankerous Grinches start spoiling our fun, hear us out. It’s NEVER too early to start thinking about Christmas when it comes to your marketing tactics. And since it’s now less than 100 days until the [...]
Pay Per Click is one of the Search Engine Marketing (SEM) “Buzzwords” that you will hear around the digital department of your office, but what is it and how does it work? Pay Per Click (also called Cost Per Click or PPC/CPC) is a form of online advertising that uses real time bidding [...]
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