Never underestimate the value of a good website. We know you shouldn’t judge a book by its cover, but plenty of us — 38.5%, to be precise — judge a business solely on our first glance at its site. User experience is essential for customer retention (who wants to return [...]
Whether you want to promote a recent blog article or share company news, PR is an excellent way to get your message out, raise awareness of your business and establish credibility and authority amongst your target audience and industry. PR typically has three elements to think about: content, outreach [...]
Feel like you're missing something? Whether you're struggling with your brand identity and website or you're not sure where to begin with SEO and PPC ads, our marketing checklist will steer you in the right direction for the year ahead… Awesome branding Let's start with arguably the most important [...]
Although it seems like forever ago now, you may remember us talking last month about how to develop your written content. In March (pre-lockdown!), we hosted our seminar-style ‘Your business. Only louder’ event at the Aviator, Farnborough. The event covered everything from written content and social media to SEO, eNewsletters [...]
When managing a business, finding the time to create and write content can seem like a distant dream. It’s also not unusual to question ‘what’s the point of writing content?’ when prioritising your resources. We get it. That’s why we are here to demystify the purpose of written content and [...]
Let’s be honest. If you want your business to be represented at the top of your industry and attract clients and customers, then you need to be portraying a true-to-life depiction of your business to the outside world. But which channels do you use? Should you be on Pinterest [...]
Many small businesses overlook PR as part of their overall marketing strategy; often thinking that they don’t have the right experience to do it effectively or that a PR agency would be too expensive. While PR can be a bit of a steep learning curve, compared to some other marketing [...]
For help creating engaging press releases that get your business exposure read this post from PR expert Sharon Barlow. Here she shares five tips for writing effective press releases.
How can you use influencers to get your local business in front of prospects and raise awareness of your brand / company? Advice here from our PR expert Sharon Barlow!
If you’re asked to contribute a guest blog to be featured on someone else’s website: grab the opportunity! Guest blog posts are an excellent chance to raise your profile, whether that is your professional status, your business or your brand.