5 08, 2015

Influencer Marketing: Who Matters For Your Local Biz?

By | August 5th, 2015|PR, Uncategorized|

You may have heard of the term ‘influencer marketing’ or be aware of ‘online influencers’. These are the people who have vast Twitter followings, huge Klout scores and only have to Instagram their lunch to receive numerous likes and reposts! Influencer Marketing Defined Online influencers are essentially influential people; generally industry experts, opinion-makers, journalists, bloggers [...]

26 11, 2014

How To Get Press Coverage For Your Local Business

By | November 26th, 2014|Blog, PR, Uncategorized|

Local press coverage for your business, as opposed to advertising, is something most businesses would like: free publicity always goes down well! It’s also something that is achievable if you bear a few key points in mind. Whether it’s your local paper, online community site, radio or TV station, there are plenty of opportunities to [...]