For help creating engaging press releases that get your business exposure read this post from PR expert Sharon Barlow. Here she shares five tips for writing effective press releases.
How can you use influencers to get your local business in front of prospects and raise awareness of your brand / company? Advice here from our PR expert Sharon Barlow!
If you’re asked to contribute a guest blog to be featured on someone else’s website: grab the opportunity! Guest blog posts are an excellent chance to raise your profile, whether that is your professional status, your business or your brand. For those that are not familiar with the term, a guest blog is an opportunity [...]
Our PR Director, Sharon Barlow, discusses the differences, and similarities, between PR and marketing, and shares how these two disciplines work together.
You may have heard of the term ‘influencer marketing’ or be aware of ‘online influencers’. These are the people who have vast Twitter followings, huge Klout scores and only have to Instagram their lunch to receive numerous likes and reposts! Influencer Marketing Defined Online influencers are essentially influential people; generally industry experts, opinion-makers, journalists, bloggers [...]
Local press coverage for your business, as opposed to advertising, is something most businesses would like: free publicity always goes down well! It’s also something that is achievable if you bear a few key points in mind. Whether it’s your local paper, online community site, radio or TV station, there are plenty of opportunities to [...]