There are many reasons why you might be considering a rebrand. Maybe your logo doesn’t stand out at networking events and conferences, or you don’t feel like your marketing material sounds very ‘you’. Perhaps your customers find your website difficult to navigate — or you’re expanding into new markets and [...]
All brands go through cycles — it’s only natural. Even the most recognisable brands in the world have changed over time, and many of them are a far cry from their original creations. Take Nike as an example. When it was first founded in 1964, the company was known as [...]
Feel like you're missing something? Whether you're struggling with your brand identity and website or you're not sure where to begin with SEO and PPC ads, our marketing checklist will steer you in the right direction for the year ahead… Awesome branding Let's start with arguably the most important [...]
How well do you really know your business? Do you know which derivative of your logo to use on a pink background? Have you got a preferred font for PowerPoint presentations? Would you be able to look at a range of social posts and pick out the ones from your [...]
We know you shouldn’t judge a book by its cover, but when it comes to branding, we 100% do! (And so does everybody else.) It’s easy to think that design is no longer crucial to marketing in this modern digital era. However, a good (or bad!) design can have a [...]
Hyped Marketing are captivated by the hard and creative output of our in-house studio team. Florence has been winning Hypeds client’s hearts for almost 7 months with her fresh ideas to enhance organisations digital and printed appearance. Want to find out all about the woman behind the magic? We asked [...]
There are two types of people when national days such as Valentine’s Day approaches: those who embrace and those who loathe it. No matter what the response, the value of national days from a marketing aspect should not be ignored. Recognisable events are a great way to engage any current [...]
Hyped's Creative Director, Andrew Johnson shares why a brand refresh might be the best thing you do for your company image in this blog post.
Marketing is not just about marketing your product or services to customers. It's also about marketing your employer brand to potential employees and prospects too.
Is your brand identity aligned with your marketing activities? If it's not this could be the reason your marketing isn't as effective as it could be.