Hyped's Creative Director, Andrew Johnson shares why a brand refresh might be the best thing you do for your company image in this blog post.
Marketing is not just about marketing your product or services to customers. It's also about marketing your employer brand to potential employees and prospects too.
Is your brand identity aligned with your marketing activities? If it's not this could be the reason your marketing isn't as effective as it could be.
It’s not uncommon for local businesses to have been trading for some time before giving their branding any serious consideration. Often what happens is that things such as logos, stationery, signage and marketing material, get designed on an ad-hoc basis, with no overall strategy for the company’s brand proposition. Branding is not just about logos [...]