It’s that time again: the great big Christmas ads showdown: the naughty or nice edition! So, let’s see which ones made what list for us this year… Naughty There are lots of ‘no-goes’ when it comes to Christmas ads, but the things that really get on our wick include: [...]
We get a lot of requests from clients wanting to use more videos in their marketing, and it’s easy to see why. Video content allows you to tell a story and show your authentic side, with the added bonus of selling your products or services (subtly, of course). Plus, [...]
The words you choose and how you use them will create a certain ‘feeling’ to your copy — also known as your ‘tone of voice’ (TOV). When you first start out as a business, chances are you’ll only have one person writing all your content. But as you grow, [...]
SEO (search engine optimisation) is no good unless you know how people search — so you have to put in the research. There’s no point just creating whatever content you fancy without basing it on insights. People do detailed searches these days, and they all want answers as quickly [...]
These days, there’s a lot of talk about SEO when it comes to marketing your business online. But whilst SEO (search engine optimisation) is vital, it can also be very time-consuming and competitive. People often mistakenly assume they’ll get immediate results, but SEO is a long-term strategy — so [...]
Never underestimate the value of a good website. We know you shouldn’t judge a book by its cover, but plenty of us — 38.5%, to be precise — judge a business solely on our first glance at its site. User experience is essential for customer retention (who wants to [...]
Whether you want to promote a recent blog article or share company news, PR is an excellent way to get your message out, raise awareness of your business and establish credibility and authority amongst your target audience and industry. PR typically has three elements to think about: content, outreach [...]
All brands go through cycles — it’s only natural. Even the most recognisable brands in the world have changed over time, and many of them are a far cry from their original creations. Take Nike as an example. When it was first founded in 1964, the company was known [...]
Did you know that 82% of companies actively use content marketing as part of their digital marketing strategy? Content marketing is more hyped up than ever before — and for good reason. Content can help you establish your business as a thought-leader in your industry, increase traffic to your [...]
It may not be the longest reigning social media network (that accolade goes to LinkedIn), the most popular with millennials and Gen Z (Instagram) or the best platform for real-time content (Twitter), but Facebook more than holds its own. Facebook is still one of the most widely used social [...]
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