Full exposure: how to market your new website

Never underestimate the value of a good website. We know you shouldn’t judge a book by its cover, but plenty of us — 38.5%, to be precise — judge a business solely on our first glance at its site. User experience is essential for customer retention (who wants to [...]

Your digital marketing checklist for 2022

Feel like you're missing something?​ Whether you're struggling with your brand identity and website or you're not sure where to begin with SEO and PPC ads, our marketing checklist will steer you in the right direction for the year ahead… Awesome branding​ Let's start with arguably the most [...]

12 email marketing tips you *need* to know

Email is nothing new; it’s a tried-and-tested platform that businesses all around the world rely on every single day. But ‘tried and tested’ doesn’t mean there aren’t plenty of ways to spruce up your email marketing and bring in results. Email is widely considered to be the top communication [...]

By |2024-04-29T09:47:02+01:00May 14th, 2021|Email Marketing, Marketing Wisdom|

YBOL series: engaging your audience with email marketing

Email has been around since 1971, but despite being one of the more traditional forms of communication, it’s far from outdated. There are over 5.6 billion active email accounts right now. This means the potential to reach an extensive audience through EDMs is enormous. When we talk about EDMs [...]

By |2024-04-29T10:57:51+01:00July 27th, 2020|Email Marketing, Marketing Wisdom|

Are Your Email Marketing Campaigns Mobile Friendly?

With email subscribers reporting that they will delete an email if it doesn’t look good on their mobile device, it’s essential to optimise your emails. Using mobile email design best practices ensure that designs are legible and easy to interact with not only on mobile devices, but also on tablets and desktop [...]

By |2020-10-15T12:25:25+01:00June 24th, 2014|Email Marketing|
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