Never underestimate the value of a good website. We know you shouldn’t judge a book by its cover, but plenty of us — 38.5%, to be precise — judge a business solely on our first glance at its site. User experience is essential for customer retention (who wants to [...]
Feel like you're missing something? Whether you're struggling with your brand identity and website or you're not sure where to begin with SEO and PPC ads, our marketing checklist will steer you in the right direction for the year ahead… Awesome branding Let's start with arguably the most [...]
Email is nothing new; it’s a tried-and-tested platform that businesses all around the world rely on every single day. But ‘tried and tested’ doesn’t mean there aren’t plenty of ways to spruce up your email marketing and bring in results. Email is widely considered to be the top communication channel [...]
Email has been around since 1971, but despite being one of the more traditional forms of communication, it’s far from outdated. There are over 5.6 billion active email accounts right now. This means the potential to reach an extensive audience through EDMs is enormous. When we talk about EDMs — or [...]
With email subscribers reporting that they will delete an email if it doesn’t look good on their mobile device, it’s essential to optimise your emails. Using mobile email design best practices ensure that designs are legible and easy to interact with not only on mobile devices, but also on tablets and desktop [...]
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