Hashtags are a simple yet incredibly useful marketing tool. These little symbols and hyperlinks can transform your social media posts, highlighting relevant searchable content to improve the reach and engagement of your posts. Getting to grips with some of the basic best practices of hashtag use and knowing where [...]
While dozens of channels fall under the umbrella of ‘social media’, all of them are actually quite different. Sure, the premise is more or less the same for each. But what about the finer details that set them apart? Every channel is unique — helping you reach your audience and [...]
Did you know the hashtag was first used to categorise images, messages and videos in 1988? But the symbol didn’t truly gain importance in social media communications until 2007, when Chris Messina posted the first hashtag on Twitter. In 2009, Twitter officially adopted the hashtag with #FF (FollowFriday) as [...]
If your customers are other businesses, it means they don’t care about social media — right? So, why bother making it a part of your digital marketing strategy for 2021? We’ll let you decide if you’re better off without, with our seven reasons why you might want to steer [...]
In the modern world, social media is unavoidable. Platforms such as Twitter, Facebook and LinkedIn gain thousands of new users each day. Now, nearly one-third of the world’s entire population has a social media profile. More importantly, 90% of brands use social media. But what does Twitter actually have [...]
If you’ve ever taken out a traditional print or TV ad, you’ll know how pricey they can be. Unfortunately, ramped up costs don’t always equal effectiveness. And traditional ads don’t always offer the best return on investment. As such, many businesses are turning to influencer marketing. But what is influencer [...]
If you own a smartphone, you’re probably pretty familiar with the emoji keyboard. On the 29th of January, the Unicode Consortium announced it would be bringing a new batch of emojis to most platforms in the second half of 2020. The software update will see 117 new icons including the [...]
When it first became a ‘thing’, social media was seen as a place for people to connect with their friends and family. A place for them to share photos, videos and other snippets of their lives. But those days are long gone, and social media is now so much more [...]
Let’s be honest. If you want your business to be represented at the top of your industry and attract clients and customers, then you need to be portraying a true-to-life depiction of your business to the outside world. But which channels do you use? Should you be on Pinterest [...]
There’s no doubt that the latest news in the social media world has shocked everyone, clients such as Twitter themselves have seen a huge shake-up in their followers, losing 7,700,000. Twitter have said that the big purge is not about targeting individual users, but about eliminating the bots and the [...]
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