Metrics To Measure: Online Marketing Campaigns
With so many metrics available to measure your online marketing success, it can be difficult to work out what is meaningful to your business. Jamie's advice here.
With so many metrics available to measure your online marketing success, it can be difficult to work out what is meaningful to your business. Jamie's advice here.
What do you want your business’ marketing activities to achieve? More customers? Increased profits? Global expansion? The opportunity to sell the business on? All admirable goals but we’re missing a step.
Are are 10 top tips for growing your email lists and ensuring that your email campaigns reach those recipients who will take action and become customers.
Is your brand identity aligned with your marketing activities? If it's not this could be the reason your marketing isn't as effective as it could be.
If you’re asked to contribute a guest blog to be featured on someone else’s website: grab the opportunity! Guest blog posts are an excellent chance to raise your profile, whether that is your professional status, your business or your brand.
If you're short of ideas for your summer marketing campaigns, this blog will sort that out! 7 great summer marketing ideas to for your business.
According to the DMA National Client Email Report 2015 email marketing has a ROI of 3800%, delivering really strong performance for companies and brands.
Everyone wants a magic formula for marketing success – that special recipe that delivers results time and time again. Essentially your marketing recipe is your marketing plan, incorporating all the various activities you do successfully (the ingredients), in the right quantities, to deliver the results you want. Unfortunately this recipe [...]
If you want your digital marketing campaigns to build momentum and deliver results you need to join the dots between different platforms. Here Karen explains how.
How can small businesses benefit from the integrated marketing strategies big brands use when they don't have the same budgets? Adopt the 4 Cs says Jamie Barlow.