No matter your line of business, you’ll need to create engaging copy — the words you use to promote your services online. Whether you’re trying to catch the attention of passers-by with a poster, convert leads into customers with your website or improve your ranking on Google, your written [...]
Although it might not always spring to mind when you think of 'social media', LinkedIn has been around longer than Facebook and Twitter. So, as one of the longest standing social networking sites, your business could be missing a trick if it isn't on LinkedIn. Founded in 2003 in [...]
Twitter — the birthplace of the #hashtag, home of memes and the downfall of Donald Trump. Founded in March 2006, Twitter is one of the longest-standing social media platforms, celebrating its 15th birthday this year (who remembers the iconic egg avatar from way back when?!). So, what makes Twitter [...]
Now one of the biggest players in the social media world, Instagram is the dog's bollocks if you have a visually appealing brand. Over the past decade, it has become far more than a simple photo-sharing app, with rapid growth leading Facebook to acquire the platform for a whopping [...]
SEO. SERP. EAT. So many acronyms, but what do they all mean? Search engine optimisation (SEO) is the process of improving your website's visibility in search results and, in turn, driving more traffic towards your site and business. The purpose of an effective SEO strategy is to make it [...]
In today’s digital world, you need a strong online presence to capture and demand attention. And that presence starts with a first-rate website. A good website will entice customers and act as the hub for all your digital marketing activities, so it needs to look (and sound) spectacular. But [...]
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