How PR And Marketing Can Work Together
Our PR Director, Sharon Barlow, discusses the differences, and similarities, between PR and marketing, and shares how these two disciplines work together.
5 Reasons Your Marketing Isn’t Working
Here at Hyped Marketing in leafy Surrey, we often inherit clients’ marketing problems. Perhaps they’ve been doing their marketing in-house or through another agency and have hit a bit of a brick wall. The things that worked before don’t seem to get any traction any more, perhaps they’ve tried a [...]
Email Marketing: Get More Opens!
One of the core services we offer clients is email marketing – and one that we have a lot of success at! Out of all your digital marketing efforts email can really deliver results. Where social media can be a bit of a scattergun approach, hoping that your updates and [...]
Why Is Having An Integrated Marketing Strategy So Important
We take an integrated marketing approach at Stop and Stare. Here MD, Jamie Barlow, explains what this means and why it's important. Tips on how you can implement it too!
2015: What A Fab Year For Stop And Stare
Wow! What an amazing year we’ve had at Stop and Stare! As is traditional at this time of year, we’re going for the ‘end of year review’ approach in this blog post – sharing the highs and lows of 12 months at Stop and Stare. Actually we’re going to bypass [...]
ROI: How Do You Measure Marketing Success?
Any company who invests in marketing, whether you outsource it to a marketing agency or run campaigns in-house, needs to know whether it’s delivering ROI. The metrics you use to measure this success will depend on what your objectives are. Here at Stop and Stare I find that sometime clients are a [...]
Are You Doing Christmas? Seasonal Marketing
As soon as the Halloween and Bonfire Night window displays were put away for another year, Christmas came to a TV set, banner ad or social media update near you! In the last couple of weeks we’ve seen our local shops put up their Christmas decorations, supermarkets shelves groaning under [...]
Your Website Performance: Is It Damaging Your Business?
If you’re sitting in an office with superfast fibre optic broadband, you may not be giving much thought to your website performance. If it uploads quickly when you check on it, you could be lulled into a false sense of security that it’s the same for everyone. But of course [...]
Reasons For SMEs To Be On Social Media
I hear many SME owners say that they lack time and knowledge to invest in social media. We’re past the point of calling social media all the rage. Social media is a powerful branding tool and has become an essential part of any brand’s marketing mix. Especially for SMEs seeking [...]
Making Content Go Viral
Viral content. It’s the big search engine optimisation (SEO) trend. SEO salesmen used to sell links and keyword-stuffed content, but Google has long since put a stop to that, banning websites that use those “black hat” techniques. Now those salesmen convince businesses that they can “make their content go viral,” [...]
