If you’ve ever visited the Stop and Stare Marketing team at our offices here in Farnham, you may have met our neighbours NRG Digital. They’re also in our building, when not on location, and provide video communication services for whole range of interesting clients. It’s always nice to have a [...]
You may have heard of the term ‘influencer marketing’ or be aware of ‘online influencers’. These are the people who have vast Twitter followings, huge Klout scores and only have to Instagram their lunch to receive numerous likes and reposts! INFLUENCER MARKETING DEFINED Online influencers are essentially influential people; generally [...]
Unlike global and nationwide brands the local business is in the ideal position to use mobile marketing to the max. Why? MOBILE GEO TARGETING Knowing the location of your target customer is gold dust for the marketer. With traditional marketing methods it’s pretty straightforward. If you want to target the [...]
Do you know who your ideal customer is? Many business owners have never given serious thought to this question. But without addressing it how can you market your product or service to anyone? What’s a customer profile or avatar? A customer avatar, or buying persona, is essentially a profile of [...]
Through our blog, we hope to provide you with lots of useful advice about marketing your local business both online and offline. However, for many business owners there comes a time when it becomes necessary to consider whether to employ a marketing manager, or to outsource your marketing requirements In [...]
Making it easy for local customers to find your business online is one thing, but rather than wait for them to come to you how about proactively finding and engaging with them online? Time spent in the early days of establishing your online presence, will pay off long term as [...]
Nothing in life is free goes the saying, and that’s certainly true of advertising. While there are opportunities to advertise your business locally for free, effectively promoting your business will always come at a cost: whether that’s from your bank account or from your time bank. In this post we’re [...]
Sometimes Google makes things very easy for local businesses. Many business owners are under the misconception that a presence on Google is going to cost them money and time getting their SEO and PPC strategies in place, and working effectively. While these tools are both important, especially if you [...]
Declining regional newspaper sales, down from an average of 13.5 per cent in 2014, may make you think twice about taking out advertising in your local newspaper. But are they really a lost cause? Here I look at the options and offer a few tips for success. Browsing through my [...]
A number of clients have asked me about Groupon and whether this is a good way to bring in new local customers. Some new clients report having tried this in the past, with mixed results, so I thought I would explore this voucher platform here: How Does Groupon Work? Using [...]
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