b'Text/status post Photo/video post Live video post Facebook adsLets start with the humble statusPhoto posts typically see muchFeeling brave? Facebook also lovesAdvertising is how Facebookpost. No visualsjust straight- higher engagement (4.36%) thanlive video content. These live- makes most of its money, and many up text. These types of posts arelink (2.78%) or status posts (1.66%).stream broadcasts have grown incompanies use the platform to run excellent for asking questions orAnd when we say photo, we meanpopularity recently, with viewershippaid ads. The social media giantsharing important snippets of infoany image, such as a photograph,increasing by 50% in 2020. has also rolled out a range of new (such as your opening hours). Whatillustration or infographic. However,Live broadcasts are an intimate,ad features recently to keep upthey arent so good at is drivingvideo is the king of engagement onauthentic way to connect withwith the ever-evolving world of traffic to your site or helping youFacebook, sitting at 6.04%.followersideal for things likedigital marketing.convert leads into sales.Q&As, product demos and behind-From explainer videos and demosthe-scenes tours.With Facebook ads, you can to behind-the-scenes footage easily define your target audience or day-in-the-life videos,based on parameters such as Facebooks algorithm nowinterests, location, age and other prioritises longer videos in usersdemographics.news feeds (the ones people TOP TIPactually watch, of course). TOP TIPThere are plenty of different ad Facebooks algorithm isnt a If youre not the confident,types to choose from, including big fan of these direct and So, how do you ensure your videosspontaneous type, dontcollection, video and Stories ads. to-the-point posts, so usecapture users attention straightworry; going Live doesnt(Collection ads are basically a them sparingly! away? Keep in mind that Facebookmean you cant plan revamp of the classic carousel ads, Link post auto-plays videos in the feed, so# the content (at least which let you show off multiple youll want to make sure the firstpartially) beforehand. products or services in one advert.)few seconds are prime content. If a Facebook video is watched for longer than three seconds, itcounts as a view. If the video is watched for longer than 10StoriesThese types of posts are a greatseconds, it means that viewers are way to share content with youractively digesting and receivingSimilar to Instagram Stories,TOP TIPfollowerseither from youryour content, which will help toFacebook Stories are short photo Each ad type has a slightly website or other sources. Forbump you up in the algorithm. or video posts that disappear afterdifferent specification and example, you could share a link24 hours. These posts appearfeatures, so its important to to your latest blog post or anIts also worth remembering that# in vertical format at the top offamiliarise yourself with the article from an industry-relevantsquare videos are more popularthe feedwhere the dreadedspecs before going ahead and publication that you think yourthan landscape videos in mobilealgorithm cant get to them creating your ad.followers would find interestingnews feeds. Since the majority ofmaking them a popular choice for or helpful. Just make sure youFacebooks users are viewing from amany businesses.give readers a bit of context bymobile device, its worth setting up adding a few words to the post toyour videos with this stat in mind. accompany the link.TOP TIPRemember that videos can TOP TIPTOP TIPbe up to 20 seconds long Keep in mind that althoughA staggering 92% ofin Stories, but photos only link posts get moreconsumers watch videos withappear for five seconds.engagement than plain textthe sound off (Facebook also ones, they get considerablyauto-plays videos without less than photos or videos. sound), so make sure youve turned on subtitles or captions for your videos.8 9'