b'LinkedIn Events company can leverage individualArticlesnetworks to improve your business With LinkedIn Events, you canoverall visibility. Through LinkedIn, you can write organise and host live panels,and share articles directly on the workshops, seminars and moreplatform to demonstrate yourall on a trusted virtual platform.understanding of key trends and Hosting an event allows you to getTOP TIPindustry topicsallowing youinvolved in industry discussions,LinkedIn gives business pagesto offer valuable insights tonetwork in real-time, and enables100 invite credits, meaningreaders and assert your authority.people from all over the world toyou can invite up to 100If a post gains momentum, learn about your business. people to join your page. So,LinkedIns algorithm promotes it to choose wisely when makingan even wider audience, offering LinkedIn Live sessions gain sevenpeople company admins;immense visibility.times more reactions and 24 timesthese employees will be able more comments than a nativeto invite people from their video. Almost anyone can use thisnetworks, so you want to featureyou just need at leastpick people with the right 150 followers or connections. Forconnections to gain maximumexample, a foodie account couldTOP TIP 5 host a live cook with me sessionreach from your credits.LinkedIns algorithm doesnt using featured equipment. Or alike anything that takes users cyber security company couldaway from the platform, so interview a guest speaker to discussContent Suggestions dont include external links a topical issue facing the industry. within the article. If you really Ever found yourself wonderingwant to include a link, pop it in what on earth you should postthe comments section when about on your business page?you publish the article.Fortunately, LinkedIn does some of the work for you. The Content TOP TIPSuggestions feature gets unlocked To host live sessions, youll(fun!) when you complete your need to prove youre legit.page and allows you to view allPollsLinkedIn will check if youvethe top trending topics, posts and shared original contentarticles from your industry. WhenLinkedIn isnt all business and no recently and if you haveyou set up this feature, youll bepleasureyou can have fun with it, How to lead with LinkedIn a history of abiding byprompted to select your targettoo! Anyone can post a poll on their community guidelines. So, ifaudience based on industry,LinkedIn page, which is a great way youre hoping to embrace thislocation and seniority to getto encourage a conversation with feature, keep it clean, people! you started. followers and learn more about It might look a bit like Facebook, but dont be fooled; LinkedIn is not atheir interests, likes and dislikes.Not only will you be shown the space to post pictures of your night out or share funny dog videos. (Well,most popular content, but youllPolls can stay active for days and maybe youd get away with the latter. Who doesnt love a dog video?) also be able to see the engagementcontinue to generate engagement My Company tab rates for each article, helping youlong after theyre posted, so its an Although it doesnt always spring to mind when you think of social media,to determine the best subjects andeasy way to remain visible.LinkedIn has been around longer than Facebook and Twitter. So, as one ofThe My Company tab on yourposts to share with your audience.the longest standing social networking sites, your business could be missingbusiness page accumulates all a trick if it isnt on LinkedIn. the top posts from your teamFounded in 2003 in California, LinkedIn is the professional social network# creating a staff-only hub that allowsTOP TIPTOP TIP a place for employers and employees to engage with industry news andemployees to connect, interact and talk all things business. And after being bought by Microsoft in 2016 forcelebrate the work achieved.$26.2 billion, LinkedIn now has 810 million users, with over 57 million (andAs the average employeeLinkedIns algorithmUse polls to ask your followers counting!) companies listed worldwide. has around 10 times as manyfavours posts from personalfor their opinion on an connections as a company hasconnections and ranks basedupcoming launch or event, So, how can you leverage LinkedIn for your business? followersand staff are 60% moreon interest, relevance andcarry out market research or likely to engage with content byengagement probability, sosimply ask them something As technology (and the reach of social networks) advances with increasingcoworkersencouraging staff toencourage employees to sharelightheartedto pick their speed, so have the possibilities for growth on this platformparticularlyshare content from and about theposts or articles on their ownfavourite meme out of a now that the pandemic has created more opportunities for remoteprofiles and then share themselection, for example.networking. Heres a selection of the features that have been designed toon the company page.help businesses interact, engage and convert12 13'