b'How to come out tops on Facebook Despite what you may think, Facebook isnt just a place for posting baby or wedding pictures. Facebook is one of the most widely used social media platforms in the world, with 1.62 billion daily active users and counting (thats just under a quarter of the entire global population!). The social media platform also acts as a gateway for businesses to market their brand, products and services. Like most social media channels, Facebook is designed to help people converse, discuss and share contentand that goes for businesses and their customers, too, not just friends and family.But a lot has changed since Facebook first entered the digital marketing scene, and the platform is constantly adding new features to help businesses tap into communities and drive engagement. So, lets take a closer look at some of these key features6 7'