b'How to crack TwitterTwitterthe birthplace of the #hashtag, home of memes and theTop topics Lists Pinned tweetsdownfall of Donald Trump. Think of it as your newsflash platform.The top topics on Twitter are aLists have got to be one of ourOver time, a business is likely Founded in March 2006, Twitter is one of the longest standing social mediapretty accurate representationfavourite updates from Twitter toto send out hundredseven platforms, celebrating its 16th birthday this year (who remembers the iconicof the current affairs and socialdate. There are more than 350,000thousandsof tweets into the egg avatar from way back when?!). commentary going on in the tweets posted every minute Twitterverse. So, its pretty likely that world at any given time. Twitterthats a LOT of activity to competesome of your audience will miss So, what makes Twitter different to the many other platforms we see?separates the websites searchwith. Lists are a great way ofsomething along the way. Plus, if The platforms success lies in the brevity of its content; no other platformsection into For you, Trending,organising your feed by topic anda potential new customer comes produces real-time content and conversation as efficiently as Twitter. ItsNews, Sports and Entertainmentmaking it easier for people to findacross your account and has to dig an example of a microblogging site, where people share snappy pieces plus big topics like COVID-19out what your business is about. through your tweets to find out of contentfrom thoughts, quotes, GIFs and images to on-the-pulse(although, thankfully, this is nowwhat you do, theyre probably not observations about trending news and updates. popping up less and less)toFirstly, you can create private listsgoing to stick around for long. show you a collection of the mostto help your business keep track of The potential marketing reach of this platform is enormous. With anpopular tweets and accounts the competition without followingPinned tweets are shown at the advertisable audience of 353 million people and 187 million daily users,under that subject. them! Lists can help a business staytop of a profile. This feature allows youd be daft to miss out on the opportunity to grow your business on top of whats going on in anyou to select one particular post to with Twitter. Here, you can search through someindustry, creating a customised demonstrate something about your of the most relevant hashtags forfeed that ensures nothing gets lostbrand. Thats why its so important However, Twitter is infamously difficult to master. Many businesses fall atyour industry or brand and evenin the jumble. to make sure you choose a pinned the first hurdle when it comes to grasping what on earth all the featuresfollow the topics of interest to yourtweet that adds value or kickstarts mean. So, lets get into it business and audience. FollowingYou can also generate public lists visitors into action.topics will help you stay up to dateto bring together activity fromwith the latest news and participatesub-accounts, such as a retailerFor example, you could pin a tweet in conversations that will keep youwith multiple brands under itsthat includes a niche hashtag in the loop. banner. Or, use this feature toor URL to a landing page on recognise the followers advocatingyour website to increase sales, for your business and create a buzzor you could choose a video around an upcoming launch orthat promotes a new launch or exciting project. upcoming event.TOP TIPTOP TIP TOP TIP When you follow a particularPeople can see when Pin a tweet that already # topic (like London foodyouve added them to a publichas good engagement. if youre a London-basedaccount, so keep that in mind.Twitter users are more likely restaurant), Twitter will showHowever, keeping tabs on theto interact with content relevant tweets from peoplelists your business is added toalready popular with other you may not follow in yourcan be a great insight into users because it adds more home feedan excellent waywhos interested in yourlegitimacy to your brand.to broaden your audience andindustry and brand!find new accounts. 2 3'