b'How to handle Instagram Single photo post CaptionsSingle photos have been theInstagram is no longer just aboutTOP TIP standard feed posts on Instagrambeautiful images; it creates a brandLet your followers know they since the beginning. Those littlenarrative through a combinationcan turn on push notifications Now one of the biggest players in the social media world, Instagram issquare pictures (no rectanglesof visuals and words. And did youfor your account to ensure the mood board for your brand. Over the past decade, it has becomeallowed heresomething toknow that Instagrams algorithmthey get notified every time far more than a simple photo-sharing app, with rapid growth leadingremember when taking and editingrewards you for the amount of you post and make sure your Facebook to acquire the platform for a whopping $1 billion in 2012 your pics) can make a big impact. time users spend interacting withcontent doesnt get lost in t just two years after it first launched in 2010. your post? heir feed!The good news is that you dont Instagram has given individuals the opportunity to create and refine theirneed to be Annie Leibovitz to createOpinions vary on what the ideal personal brand online, giving rise to the Instagram influencera vocationa beautifully curated grid. With acaption length is. Some say the that has become highly lucrative for many. But influencing isnt just aboutgood eye, a little imagination and asweet spot is about 65 to 70 words,Gallery postex-Love-Island stars promoting the latest teeth whitening strips or fake half-decent camera or smartphone,but others would argue thats too tan. Businesses can also use the platform to drive awareness, credibility anyone can snap a photographlong. Regardless of the length, ifA carousel or gallery post is a and desirability. for their feed. That being said,a caption isnt engaging, peoplepopular feature that allows you to Instagram is a predominantly visualwont read it. Thats why wedselect multiple photos (up to 10 at As it stands, 25 to 34-year-olds represent the vast majority of users onplatformblurry, low-qualityrecommend mixing it up; keepa time) in a single post. Think of it a Instagram, closely followed by 18 to 24-year-olds, making Instagram theimages with dodgy filters are anthings short and snappy whenbit like a photo album.perfect social media marketing tool for businesses looking to land in the absolute no-go, so make surewords arent necessary (think lap of these target markets. theyre in focus and that youve gotHemingway), but dont be afraidThere are loads of different ways good lighting. And if drawing orto go all Shakespeare if youve gotyou could use this feature. You But what do all of the features within Instagram actually do? InDesign is more your thing, theressomething valuable to say. could share the highlights from a Lets break it down nothing stopping you from postingrecent event. You could show off illustrations or graphics. If youre going long, think abouteach product in a new range or creating saveable content, suchuse it to demonstrate the before Dont forget to add a geotag,as recipes or step-by-step guides,and after of using your services or caption and hashtags to your which users will want to go backproducts. If youre in real estate, post, too! to. This means theyll be more likelyyou might use it to promote a to hit that save buttonthe holynew home for sale, highlighting a Geotags grail of Insta engagement. different room or feature with each image. If cooking is more your If you want to get more granularIts also worth noting that links inthing, you might want to use it to with who you target, you needInstagram captions dont work yet,demonstrate new recipes.to be using geotags. By adding abut you can include one in yourSO many possibilities!geotag, youre essentially pinningbio. To save you constantly having your location to that photo (youto swap out the link, free toolsThe caption will apply to all the can also do this in Stories and Reelslike Linktree are a great way ofphotos in the gallery (so make surebut more on those features laterincluding a list of multiple links all init makes sense with each image on in this guide). one place in your bio. its own), but you can tag people# Whether youre a global companyHashtags or other businesses in eachphoto individually.looking to target audiences in specific regions or a local businessInstagram offers a generous limit of trying to reach nearby customers,30 hashtags per post. Hashtags are geotags are an excellent tool. a great way for audiences to searchTOP TIP For example, if youre a bar, pubfor relevant content and businessesThe first picture in theor restaurant, geotagging yourto analyse and see whats popularselection will be displayed images could attract people on theor trending. Adding a mixtureas a thumbnail on your grid hunt for a place to eat or drink inof high-performing and nicheand users feeds, so choose the local area. hashtags can help more users findit wisely. Once the user has your content and company. scrolled past the post once, Instagrams search bar is a greatInstagram will continue place to start your research. It tellsshowing the other images in you how many posts there are withthe gallery in an attempt to a particular hashtag, giving you aget their attention. Desperate? good indication of its popularity. Maybe. Smart? Definitely.14 15'