Let's face it; things are tough out there at the moment. But if there's one thing the Brits are known for, it's their ability to keep calm and carry on in the face of adversity — that and drinking a lot of tea! Amongst all the uncertainty, chaos and hoarding [...]
If you’ve ever taken out a traditional print or TV ad, you’ll know how pricey they can be. Unfortunately, ramped up costs don’t always equal effectiveness. And traditional ads don’t always offer the best return on investment. As such, many businesses are turning to influencer marketing. But what is influencer [...]
A great cake needs an exact balance of ingredients to create that delicious treat that keeps people coming back for more. Individually, these ingredients are nothing special. Together, they create something spectacular. The same applies to your marketing. For many businesses, it can feel like there is a secret ingredient [...]
If you own a smartphone, you’re probably pretty familiar with the emoji keyboard. On the 29th of January, the Unicode Consortium announced it would be bringing a new batch of emojis to most platforms in the second half of 2020. The software update will see 117 new icons including the [...]
We’ve seen it before — at first, you’re head over heels for your marketing. You’re flirting with creative new ideas and putting in the time and effort you need to come up with exciting campaigns and fresh, engaging content. This is what, in a relationship, we’d typically call the “honeymoon [...]
When it first became a ‘thing’, social media was seen as a place for people to connect with their friends and family. A place for them to share photos, videos and other snippets of their lives. But those days are long gone, and social media is now so much more [...]
Just one wrong letter is all it takes. The job ad for a "pubic relations officer". The provocative new fragrance ad for men’s “colon”. The networking event serving "drinks and nipples". The sign claiming, “illegally parked cars will be fine”. Hey, mistakes happen — we’re all human. You’ll be forgiven [...]
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