Do you know who your ideal customer is? Many business owners have never given serious thought to this question. But without addressing it how can you market your product or service to anyone? What’s a customer profile or avatar? A customer avatar, or buying persona, is essentially a profile of [...]
Last week we had an extra member of staff in the form of a work experience student. Harley is a year 10 pupil at a local secondary school and came to us through one of our clients, his mum! We thought it would be interesting to find out what he [...]
I’ve noticed that there’s a reoccurring theme in this blog; that of knowing who your ideal customer is. Without this information, none of your marketing efforts can be targeted in any way. From your company branding to your tweets and updates on social media; if you don’t understand your target [...]
It’s not uncommon for local businesses to have been trading for some time before giving their branding any serious consideration. Often what happens is that things such as logos, stationery, signage and marketing material, get designed on an ad-hoc basis, with no overall strategy for the company’s brand proposition. Branding [...]
Through our blog, we hope to provide you with lots of useful advice about marketing your local business both online and offline. However, for many business owners there comes a time when it becomes necessary to consider whether to employ a marketing manager, or to outsource your marketing requirements In [...]
Making it easy for local customers to find your business online is one thing, but rather than wait for them to come to you how about proactively finding and engaging with them online? Time spent in the early days of establishing your online presence, will pay off long term as [...]
Nothing in life is free goes the saying, and that’s certainly true of advertising. While there are opportunities to advertise your business locally for free, effectively promoting your business will always come at a cost: whether that’s from your bank account or from your time bank. In this post we’re [...]
Sometimes Google makes things very easy for local businesses. Many business owners are under the misconception that a presence on Google is going to cost them money and time getting their SEO and PPC strategies in place, and working effectively. While these tools are both important, especially if you [...]
Jamie shares why he regularly attends local business networking events and why he believes that networking is the basis of any local marketing strategy.
Declining regional newspaper sales, down from an average of 13.5 per cent in 2014, may make you think twice about taking out advertising in your local newspaper. But are they really a lost cause? Here I look at the options and offer a few tips for success. Browsing through my [...]
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