The New Year is the perfect time to review your marketing activities and look ahead to the forthcoming year. No doubt you will have specific marketing goals in place and will be planning campaigns to promote your business. But have you considered those seasonal, industry or topical events you could [...]
Not that long ago if you needed a plumber or a recommendation for a hairdresser you would have picked up the phone and called a friend. Many of us still do this but large sections of the population don’t. Instead their first port of call when needing a recommendation is [...]
Local press coverage for your business, as opposed to advertising, is something most businesses would like: free publicity always goes down well! It’s also something that is achievable if you bear a few key points in mind. Whether it’s your local paper, online community site, radio or TV station, there [...]
“Good enough” is not a phrase many of us would like our businesses associated with. Certainly, amongst the local businesses I come across in Farnham and surrounding areas, companies are trying to deliver a lot more than “good enough”. Which is why I find it surprising that so many local [...]
If you run a local business focussed predominately on customers in your local area, you may think that the global marketing capabilities of social media are not for you. Think again! Social media is great for driving real customers through your door and has just as much value for a [...]
Advertising in the winter sometimes means changing up your marketing strategy to accentuate positive feelings about the cold weather and mitigate the seasonal disruption to products and services more associated with the summer. Use a variety of seasonally inspired themes or tactics and change up your advertising campaign to get [...]
It’s nearly Halloween. Here's how your Halloween marketing ideas can jump start your new year marketing campaign with new clients, sales and customer engagement: 1. Launch a holiday shopper rewards program. Even if you already have a customer loyalty or customer rewards program, you can create a special rewards program [...]
If you are debating whether to hire a marketing agency or to build a marketing team in-house, you may want to consider the benefits of an outside agency to get the job done. Marketing and advertising are all about communicating value to prospective clients, keeping existing customers loyal, promoting a [...]
Last week we looked at ways to tie your marketing campaigns in with the 2014 FIFA World Cup, and whilst it may not seem it, summer is right around the corner. It’s time to start thinking of unique, summer-themed marketing ideas to promote your business this season. Look no further, as [...]
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