A recent survey from Social Media Examiner shows 89% of small and medium-sized businesses report increased exposure and 75% report increased traffic as the top two greatest benefits of social media. If you are new to social media, or still just testing the waters, you should consider the numerous advantages of [...]
Pay Per Click is one of the Search Engine Marketing (SEM) “Buzzwords” that you will hear around the digital department of your office, but what is it and how does it work? Pay Per Click (also called Cost Per Click or PPC/CPC) is a form of online advertising that uses real time bidding [...]
If you are debating whether to hire a marketing agency or to build a marketing team in-house, you may want to consider the benefits of an outside agency to get the job done. Marketing and advertising are all about communicating value to prospective clients, keeping existing customers loyal, promoting a [...]
Thinking of upgrading your company’s site? READ THIS FIRST. Chances are good your company needs a better website. And while this probably isn’t news to you, here’s something you might not have considered: “The cost of your current website may be far more than the cost of a better website. [...]
Whether you’re a small business retailer or planning your first pop-up store, your window display is one of the most powerful weapons in your arsenal of tools to stand out from the competition and draw in foot traffic. Not only are you going head to head with other small businesses, but [...]
With email subscribers reporting that they will delete an email if it doesn’t look good on their mobile device, it’s essential to optimise your emails. Using mobile email design best practices ensure that designs are legible and easy to interact with not only on mobile devices, but also on tablets and desktop [...]
As an entrepreneur striving to become a legitimate business owner it’s important to understand that without proper business networking you may fall short when it comes to your competition, letting them get the upper-hand, and the better clients you tried so hard to get. There are plenty of easier ways to do [...]
The National Crime Agency has warned that the UK has a “two-week time period” to protect itself from a major computer virus that could give hackers access to sensitive information. A statement on the agency website states that internet users are encouraged to “protect themselves against powerful malicious software”. We have a [...]
Last week we looked at ways to tie your marketing campaigns in with the 2014 FIFA World Cup, and whilst it may not seem it, summer is right around the corner. It’s time to start thinking of unique, summer-themed marketing ideas to promote your business this season. Look no further, as [...]
I hear many SME owners say that they lack time and knowledge to invest in social media. We’re past the point of calling social media all the rage. Social media is a powerful branding tool and has become an essential part of any brand’s marketing mix. Especially for SMEs seeking [...]
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