The words you choose and how you use them will create a certain ‘feeling’ to your copy — also known as your ‘tone of voice’ (TOV). When you first start out as a business, chances are you’ll only have one person writing all your content. But as you grow, [...]
Feel like you're missing something? Whether you're struggling with your brand identity and website or you're not sure where to begin with SEO and PPC ads, our marketing checklist will steer you in the right direction for the year ahead… Awesome branding Let's start with arguably the most [...]
When it comes to Christmas marketing ideas, everyone tends to focus on the build-up. But what about the day itself and post-Christmas? Those limbo days when everyone is made up of 50% chocolate, 10% Baileys and 40% [insert favourite festive foods here]. When people are lounging around, not sure [...]
The Hyped Marketing team recently hosted a brilliant seminar-style event at the Aviator, Farnborough. Among other topics, our presentation explored why content creation is one of the most important things you can do for your business’ marketing strategy. We’ve summarised everything our brilliant copywriter, Cecilie, went through at the event [...]
A great cake needs an exact balance of ingredients to create that delicious treat that keeps people coming back for more. Individually, these ingredients are nothing special. Together, they create something spectacular. The same applies to your marketing. For many businesses, it can feel like there is a secret ingredient [...]
By now, most businesses are starting to understand how important marketing is for acquiring and retaining customers. Yet many of them don’t have an integrated plan to grow and engage their audiences effectively. Why? We suspect the sheer scale and scope of marketing might be enough to put you off. [...]
Just one wrong letter is all it takes. The job ad for a "pubic relations officer". The provocative new fragrance ad for men’s “colon”. The networking event serving "drinks and nipples". The sign claiming, “illegally parked cars will be fine”. Hey, mistakes happen — we’re all human. You’ll be forgiven [...]
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